Parents need to know that, while mild compared to many other reality shows, this series is very much pro-body art and frequently shows people who have tattoos covering their whole body and/or various body piercings. The risks of the tattooing process aren't really addressed; instead, the show looks at tattooing as an art form. Adult men and women are shown being inked on various body parts (including backs, chests, and thighs). Some of the tattoo designs incorporate nudity, but it's often stylized and never sexually explicit.
Positive messages:The series approaches tattooing as an historic art form. It highlights the hours of hard work and practice that go into tattoo designs before they're inked onto skin. Both men and women are shown getting tattoos; the tattoo artists are primarily male and Caucasian.
Violence:A few featured tattoo artists talk about getting hit or "roughed up" as kids.
Sex:Men and women are inked on their backs, arms, chests, and thighs. Artistic renditions of female nudity (like a postmodern cubist rendition of a woman) are occasionally visible. These images aren't sexually explicit.
Consumerism:Shows various tattoo parlors and studios in the U.S. and Canada. Also shows various tattoo convention venues. Tattoo-themed magazines and related businesses sometimes visible.