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  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 5, age appropriate for kids over 7; suggested age 7.

  • Is it any good?

    4.0
  • Common Sense says

    Hasbro's fuzzy world for your real toy; no chat.

Why We Rated This on for Ages 7 and Up

The good stuff

  • Educational value:

    Some games are educational.
  • Messages:

    At this point there's no social element to this site.

What to watch out for

  • Violence:

    Not an issue.
  • Sex:

    Not an issue.
  • Language:

    A filter checks user names; there's no chat.
  • Consumerism:

    Must buy a product to fully participate in this site. Kids do things on the site (play games, etc.) to earn Kibble coins to buy things for their pets.There are links to the online store and ads for Hasbro products.
  • Drinking, drugs, & smoking:

    Not an issue.

What Parents Need to Know

This review of Littlest Pet Shop VIPs was written by Dana Cotter

Parents need to know that this site requires the purchase of a stuffed toy to participate in the virtual world for one year (Kids can borrow a pet and register one time to explore the site with a three-game limit). Otherwise, Littlest Pet Shop plush toys are available for about $15 at hasbrotoyshop.com and several other online retailers. Currency is Kibble coins, earned by playing games and doing activities. Outside advertising doesn't exist, but there's a clear intent for kids to add several VIPs to their account.

Families Can Talk About

Talk to your kids about the media in their life. We have more tools and tips that can help
  • Families can talk about time spent in virtual worlds. How much is too much? When is it better to play in the "real" world? The site also serves as a good launching pad into discussing the concept of money and spending. Families can also discuss the responsibilities of caring for a pet. What do you need to do to care for a pet?
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More on Littlest Pet Shop VIPs

What’s the Story?

Welcome to Hasbro's LITTLEST PET SHOP VIPs (Virtual Interactive Pets), where kids can choose one of five stuffed toys to unlock a new virtual world by inputting the secret code found on the toy's collar. Kids accessorize, feed, and furnish their pets' room; play games; and explore different areas of the site. Kibble coins are earned by playing games -- some of which are educational -- and participating in pet activities found throughout the site. Pet accessories, decorating items, and food can all be bought with Kibble coins. Ecards and socializing will soon be added, as well as more cuddly VIP choices.

Is It Any Good?

Pet lovers and others will have tons of fun in this super-cute virtual world. Each location is chock full of clickable objects, arcade-style games, and other activities. A voiceover introduction and handy help section teach visitors how to find their way around. Kids should note that since this is a Flash animation, they can't use their browser button to go back a screen -- if they do, it's game over!

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Our Members Say

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Most Recent Reviews

  1. Adult Reviewer
    I rate this title off for age 7 and give it 1.0
    • My highlights are:
    • Safety isn't an issue

    Not at all what we had anticipated

    We have been sorely disappointed by this product. The look is absolutely adorable, but with the plush pet you do not get one year, but one MONTH. You can get a free account, but your choices of pets are limited and once you are on the site there is little to nothing you can actually DO. I was collecting all sorts of goodies, but I couldn't eat the food, wear the clothes, or put the furniture in my house (if I could even BUY it). They quite obviously want you to buy the membership, but even with the preview we've gotten for the last few weeks, my kids don't want it. The games are okay...definitely more kid-geared than other sites, but not terribly challenging for older kids. My eldest daughter bought this for her younger sister and I think she feels rather ripped off.

  2. Parent Reviewer
    I rate this title on for age 10 and give it 5.0
    • My concerns are:
    • Inappropriate language
    • My highlights are:
    • Educational

  3. Kid Reviewer Age 8
    I rate this title on for age 7 and give it 4.0
    • My concerns are:
    • Safety is an issue
    • My highlights are:
    • Positive messages

    The Cheerleaders

    I Love MLP they are very clute and adorable.

  4. Kid Reviewer Age 9
    Lives in Nevada
    I rate this title on for age 10 and give it 5.0
    • My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Drinking, smoking, or drug use
    • Safety is an issue
    • User content isn't age appropriate
    • My highlights are:
    • Positive messages

    it is graet for kids that love animals

    i looooove littest pet shop.com becoues i can talk and play with my littlest pet shop and frainds

  5. Kid Reviewer Age 9
    I rate this title on for age 0 and give it 5.0

    i laughed

  6. Teen Reviewer Age 14
    Lives in Illinois
    I rate this title on for age 0 and give it 5.0

    Just Got One Today

    And I love it! Much better than Gopets or Beanie Babies 2.0. Gopets is not a good site for those under 13, and Beanie Babies 2.0 is not very much fun. The houses on this site are very cool, you get one FREE for each pet, and you can customize them! This site has great games, a rich enviroment to explore, things to dress up your pet with, and other cool stuff. I highly recomend it!

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