THE POLL: The poll of 1,100 parents nationwide with children ages 5 to 16 includes a pullout view of Hispanic and African-American parents. The poll will be released just before the opening of the “Beyond Primetime” conference Monday night. The conference is presented by Common Sense and the Aspen Institute.
Poll results will drive the conference conversations with media decision makers and respected national thought leaders gathering in New York on February 5 and 6.
In addition to the poll release, Common Sense will release a parent survival guide that provides simple, easy-to-use information and tips for parents. The guide will be available online at www.commonsensemedia.org.
The “Beyond Primetime: Will Media Help Grow Healthier Kids? Stay Tuned” conference will bring together some of the brightest minds in media, business, education and public health to talk about how to improve the media environment for kids and families.
Today, American kids, spend more than 45 hours a week with media, including television, the Internet, iPods, movies, cell phones and video games. That's more time than they spend with their parents or in school, and is equivalent to a full time job.
For press credentials to the conference, please contact Deborah Murphy at the Aspen Institute at Deborah.murphy@aspeninstitute.org.
