Broadcast
Dysfunction:
Sex, Violence, Alcohol, and the NFL
Watch the adult commercials that your kids see during daytime pro football broadcasts.
Common Sense Media's Study
Hundreds of parents have spoken to us about the intrusion of truly adult content into a family program. In response, Common Sense Media has spent the last four months reviewing the ads and network promos broadcast during pro football games. We reviewed more than 50 games -- more than 160 hours of coverage -- and watched more than 5,000 commercials.Were there any awkward moments during this weekend’s Super Bowl? Do the ads during professional baseball, basketball, or hockey games cause problems in your home, too? Keep the discussions going at Common Sense Media’s discussion board and read the results of this campaign.
Our Results
1 out of every 6 commercials shown contained messages and images that were inappropriate for young kids. 40% of the games included advertisements for erectile-dysfunction drugs (Viagra® and Cialis®) More than 500 of the ads involved significant levels of violence, including gun fights, explosions and murders. 300 of the ads were for alcohol. 80 of the ads included significant levels of sexuality, including scenes about prostitution and strippers. Nearly half (44.7%) of the violent and sexual ads were promotions by the networks for their own programs.Parent Testimonials


"I wasn't too happy with ads for erectile-dysfunction drugs popping up every 15 minutes whenever I watched a football game with my daughters in the room."
President Barack Obama,
The Audacity of Hope, 2006
President Barack Obama,
The Audacity of Hope, 2006
About Common Sense Media
Common Sense Media is a nonprofit, nonpartisan resource dedicated
to helping families and educators teach kids how to thrive in a
media-driven world.


