I'll be flat out: "Pendragon" is one of my favorite book series of all time, and is dear to my heart. I put it up there with the Harry Potter series on children's novels. This book can be quite heavy on the violence, but the consumerism is to add to the feeling of reality, in a relating way to say, The Sopranos, a show known for using real products for reality's sake. The book is not overlong, as it reads like a movie script, using detail perfectly to paint the picture, but not using it to kill it. That said if your child has ADD or ADHD this is a book i highly recommend giving them to read if you wish for them to read so. And besides, with the Series ending last year, if he or she enjoys it enough, you can always pickup the next one asap, an opportunity I didn't have when reading it...