Do you have any advice to share with other parents on how to tackle tough questions from your kids?

Clean Up Pro Football's Advertising
Thanks to your support, more than 1,000 emails urging action against the inappropriate ads aired during NFL broadcasts have been sent directly to NFL Commissioner Roger Goodell’s inbox. That number is impressive, but it’s the comments many of you sent along that really tell the story. Share advice with other parents on how to tackle tough questions from your kids about commercials during pro football, and keep the discussion going.

Answer the freaking questions! If they are old enough to ask, they are old enough to know!
Be upfront with it, but not too blunt. In these days, its not such a great idea to sugar coat everything. Or else they will have a real shocker when they see things first hand