An excellent entry level game. Young kids will enjoy just skating around as their favorite Disney characters. Older kids will get a lot out of the depth of play and some interesting level design. Product placement is bothersome. I can't really speak to it, as each parent has different attitudes on it and how they feel they should react to it. Suffice to say it isn't prevalent on earlier levels. Music may not be age appropriate in all cases. The option does exist to lower the volume on the background music while keeping the SFX and dialog at a reasonable levels. All in all, as someone who has played the Tony Hawk Games, Disney's Extreme Skate Adventure has surprising depth while being very easy for a 4 or 5 year old to pick up and skate around. Enjoy!