Probably the thing that struck me the most was the messages. This game has music that includes lyrics saying "I don't want to grow up," "get off my back," "I'll do whatever I want," etc. to emphasize the mood of the skater. Also, lots of consumerism. Nokia, McDonald's, skate park facilities, video game companies, and others all have logos, mentions, and are advertised throughout the game - especially Activision and Toys for Bob, the creators of the game. Surprisingly enough, Disney is probably the least-advertised company in the game. The lyrics are iffy (especially the rap songs) and violence and language is low. Very good game.