This is a first-person shooter, so of course it's violent. In my opinion, the fact that there is no blood actually makes it WORSE, because it's making killing another human being less realistic, less of a big deal. Than again, characters do scream, recoil, and realistically react to being blown away. This game steers away from some classic bond themes, as evident in the guns, actions, missions and game-play. Example: since when has it been bond style to walk around mowing down enemies with a light machine gun? Or to blow people of there feet with a 12-guage? Mild product placement, mostly to make the game realistic. Sony laptops are clearly shown, as well as sony cell phones. With several weapons, such as the p99, and wA2000, the brand is seen printed on the gun when you reload. The only firearms brand you see is walter, which I suppose is accurate, because secret services use walter handguns and sniper rifles extensively.