Kids and Media News
Advertising and marketing news
News stories about online and mobile privacy.
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Longing to Stay Wanted, MTV Turns Its Attention to Younger Viewers06/17/2013, Amy Chozick, New York TimesTrying to win over a fickle teenager isn't easy. Trying to win over millions of them every night is — as the kids say — cray cray. But that's exactly what MTV has had to do since its inception in the 1980s as the cable channel for disenchanted youth. read more
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How Do You Feel About This: AOL Enables Brands to Track Users' Unconscious Emotions, In Real Time06/14/2013, Joe Mandese, MediaPostIn a move that ups the ante for real-time media measurement, AOL today will unveil a new platform that enables brands to measure not just whether people are exposed to or even see their content, but how they actually feel about it. read more
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Sports Stars Influence Boys' Choice of Food05/28/2013, Amy Bainbridge, ABC News (Australia)Junk food endorsed by sports stars influences food choices in boys, a study has found. read more
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Coca-Cola Anti-obesity Promises Include No Advertising to Kids05/08/2013, Tiffany Hsu, Los Angeles TimesCoca-Cola is making major promises to fight obesity – ceasing advertisements directed at kids, slapping calorie counts on all its packaging – as the soda giant stares down a rising tide of concern over sugar-stuffed beverages. read more
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Boots Removes Gender Signs for Toys04/30/2013, Rebecca Smithers, The GuardianThe high street pharmacy chain Boots has admitted it was wrong to use separate in-store signs labelling girls' and boys' toys – putting Science Museum-brand toys in the latter category – after shoppers took to Twitter and Facebook to accuse the retailer of sexist behaviour. read more
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Brought to You by Mountain Dew04/25/2013, Stuart Elliott, New York TimesA PIONEER in what has become a hot trend on Madison Avenue — going beyond the realm of traditional advertising and into the world of editorial and entertainment known as content marketing or branded content — is hoping to ramp up its efforts by joining forces with a content specialist. read more
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Twitter Sharpens Ad Targeting by Sifting Through Tweets04/17/2013, Gerry Shih, ReutersTwitter Inc on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets, a technology that could help elevate Twitter's effectiveness as an advertiser to a rarefied level demonstrated only by digital advertising leaders like Google Inc. read more
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Facebook Refines Ad Targeting04/10/2013, Somini Sengupta, New York TimesBought granola at the supermarket lately? Expect to see an ad soon on your Facebook page for something that fits your granola-buying profile. read more
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Can Your Toy Choices Affect Your Kid's Future Career?04/02/2013, LearnVestWhen I was young, my sister and I would sit in the den for hours playing with dolls. Our Barbies were flight attendants, ballerinas and nurses, among other stereotypically female professions. read more
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Facebook Now Posting Retargeted Ads Right in the Middle of Your Beautiful New News Feed03/26/2013, John Koetsier, VentureBeatJust a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity. read more
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Does Victoria's Secret Care That Parents Hate Pink?03/26/2013, KJ Dell'Antonia, New York TimesVictoria's Secret manufactures, markets and sells clothes and lingerie intended to make women look and feel sexy. That's its mission (if not its formal mission statement): to sell more stuff to more people. read more
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Facebook Followed You to the Supermarket03/20/2013, Farhad Manjoo, SlateThis is a story about advertising on the Web. Specifically, it's about ads on Facebook, a hugely popular free service that's supported solely through advertising, yet is packed with users who are actively hostile to the idea of being marketed to on their cherished social network. read more
