Viewers will know exactly what they're in for when the opening credits reveal DEUCE BIGALOW, MALE GIGOLO's production company: Happy Madison. Anyone who recognizes that name as a tribute to two Adam Sandler movies will enjoy this genial but raunchy story of a hapless fish-tank cleaner who becomes an even more hapless "man-whore." If that term makes you laugh, even after you've already heard it many times, this is your kind of movie.

My biggest complaint about Adam Sandler has always been that he is lazy. His movies read like they were ad-libbed during an all-night beer bash. This time, he has managed to make an Adam Sandler movie without actually having to appear in it -- that position is occupied by his fellow Saturday Night Live alum Rob Schneider, who co-wrote the script. The best that can be said is that it is in Sandler's Wedding Singer tradition, with many references that will hit home for those who grew up in the 80s and a sweet romance to lend an innocent quality to the potty humor and gimp jokes. The courtroom finale may be dumb and hackneyed, but audiences may find their "ewwwwwws" turning to "awwwwws" as Deuce's clients each testify that all he did was make them feel good about themselves. Deuce is even able to make the detective feel better.