In I HEART HUCKABEES, Albert Markovski (Jason Schwartzman) is having problems at work. The Open Spaces coalition he put together to oppose development of a marsh and woods is losing its focus, thanks to the charm and dazzle of Brad Stand (Jude Law), a smooth public relations guy from a WalMart-like chain called Huckabees, "the everything store." But what Albert wants to understand is a coincidence. He has seen the same tall young African man three times in three very different circumstances and wants to know what that means. So he goes to a husband and wife team of "existential detectives," Vivian (Lily Tomlin) and Bernard Jaffe (Dustin Hoffman) and asks them to investigate. He just wants them to examine the coincidence and tells them to stay away from his office, but since they believe that everything is connected they accept no limitations; they may not even see any. Meanwhile, another client of the existential detectives is having, well, an existential crisis. A fireman named Tommy (Mark Wahlberg) is reading a book by Caterine Vauban (Isabelle Huppert) that says nothing in life is connected or meaningful, and that feels much more real to him than what the Jaffes have been telling him. Brad Stand has also hired the Jaffes, and is not prepared for what happens when they begin talking to his girlfriend, Dawn (Naomi Watts), the bikini-wearing Huckabees spokesmodel.