From the advertisements and commercials I thought this was going to be a winner. A film starting one of the funniest comedians from previous films, Jack Black, I knew it had to be good. Unfortunately, it wasn't even decent. The film spends way too much time with character development. I understand that in this film, as it progresses it gets better. The first half of this film, forty minutes approximately are the most boring minutes I've spent viewing in a movie. Not only is it just dialogue nothing happens. Then the second half of this film is where the film starts getting better, but when it gets to the point where it's excellent it just stops. This is one you could see on DVD or even skip. I don't really understand the phenomenal reviews. As for the movie's content it's a mild PG-13. It could even pass as a strong PG. There is no sex or nudity in this film. But there are at least three jokes about a character being gay or homosexual. Not that explicit or inappropriate though. For the violence, there really isn't any. The only violence I can think of is some slapstick humor or that one scene where (MINOR SPOILERS) Jack Black gets electrocuted by that fence (END SPOILERS). The profanity is minimum. A few anatomical and scatological terms that are used rarely. Overall, Be kind rewind is a movie I wish I could rewind over and remind myself not to see this movie.