| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that this movie derives from a popular line of dolls on the market with an outrageous arsenal of fashion accessories. A pro-shopping, pro-consumerism message underlies all the preaching about acceptance, confidence, standing by your friends, etc. There's a heavy emphasis on physical appearance; overweight or plain-looking girls are not very much in evidence. Food fights happen more than once.
Set in southern California, BRATZ centers around Chloe (Skyler Shaye), Sasha (Logan Browning), Yasmin (Nathalia Ramos), and Jade (Janel Parrish), four clothing-empowered girlfriends, so fashion-conscious they computer-conference each morning to coordinate their outfits. They eagerly enter freshman year at a cartoonishly caricatured Carrie Nation High School. Here a blonde, preppie class president Meredith Baxter Dimly (Chelsea Staub), who happens to be the spoiled and pampered daughter of the principal (Jon Voight), reigns like a queen. She personally assigns every beginning student a clique to belong to, outside of which they dare not stray.
Bratz could be seen as a PG alternative for those whose children are too young to see Mean Girls. It's designed as a live-action adaptation of a product line of vampish, high-fashion dolls with outlandish fashion accessories, spun off into coloring books, CDs, and a CGI TV series.
Parents (and psychologists) have had their own issues with the dolls' unrealistic proportions and sexualized clothing, but there are issues other moviegoers will have as well. Bratz steals directly from Mean Girls, showing the severe peer pressure that forces girls to try to fit in and be popular. At least this clone, pitched to a younger (doll-buying) tween age group, took out the Lindsay Lohan movie's objectionable language, sex, and alcohol references, while delivering the same self-affirming morals. It gets grudging points on that count.
Families can talk about whether the movie promotes an enlightened attitude, or lots of clothing, accessories, and Bratz dolls. Could its message have come across without all the materialism? What's the appeal of the Bratz dolls in the first place?
| Topics: | friendship, high school |
| Studio: | Lionsgate |
| Director: | Sean McNamara |
| Cast: | Chelsea Staub, Janel Parrish, Jon Voight, Logan Browning, Nathalia Ramos, Skyler Shaye |
| Genre: | Family and Kids |
| Run time: | 99 minutes |
| Theatrical release date: | August 2, 2007 |
| DVD release date: | November 27, 2007 |
| MPAA rating: | PG |
| MPAA explanation: | thematic elements. |