the game plan is a touching movie but, product placement is a in this movie to Jell-O, Hannah Montana, ESPN, Dunkin' Donuts, a BlackBerry phone is mentioned, Bedazzelr, Dasani water, iPods, Cingular wireless, lChenal, a Sidekick cell phone, Nike,and last but not least Cold Stone Creamery. Payton knows what a margirita is and tere's a lot of football vlionence