Message

Social Behavior:

Hancock isn't an entirely sympathetic hero. In fact, he's pretty tragic and troubled, and his presence troubles others. He's sometimes disrespectful of women, he scares children, and he shows little concern to everybody else. But he eventually comes around and is softened considerably by meeting a good guy who's so good that he's almost saintly. There are many depictions of criminal behavior, but they're almost always foiled by Hancock and others.

Consumerism:

Some labels/brands, including Ray-Bans, Dewars, Dodge, and Dunkin Donuts. Ray is a PR executive, and branding is his game.

Drugs/Alcohol/Tobacco:

Hancock is an alcoholic -- and a mean one at that -- who often flies drunk. Some social drinking.

Violence

Lots of fantasy/superhero action. Hancock is a pretty violent superhero. He yells at kids, destroys buildings and other things while he's performing good deeds, and manhandles criminals (one scene has him shoving a man's head into an unusual spot). He even takes on a young bully. Meanwhile, the official bad guys wield guns (shooting them frequently) and terrorize the citizens of Los Angeles on the freeway, during a bank holdup, in a liquor store robbery, etc. One criminal gets both of his hands cut off at different times; one scene shows it happening, quickly. He and his goons attack the main character.

Sex

A man kisses a woman who's married to someone else; lots of sexual tension between them, but no nudity/action.

Language

Salty language runs the gamut, from "hell" and "bitch" to "s--t" and "asshole" -- and finally "f--k" (but since it's PG-13, use is limited).