My family absolutely fell in love with little Spirit!!! It was adorable, the whole family enjoyed, it was nice to watch a holiday cartoon with my son & neither of us get bored! As far as the 'commercialism' in it, it's pretty true to life actually, it was nothing a kid doesn't see if you take the holiday shopping with you! We don't get into the 'commercialism' of Christmas, so we were able to look past it & see the adorable story of Spirit!! We can't wait for the holidays to come so we can watch it again!