Fantastic movie that any one no matter what age can watch. SPOILER: kids learn how to deal with the death of a person who was close to them when Mr. Mogorium dies. Positive messages make up the movie, and all the employees of the emporiom are good role models.

I CANNOT believe what everybody says!! This is a GREAT movie, and I think it should be for ages 0+ up! This deserves a 5 star rating! I don't think it's THAT sad when "he dies". It's just "he dies". Nothing more than that! I admit I got tears in my eyes. The actors were TERRIFFIC! Dustin Hoffman, Natalie Portman, Zach Mills, and all the others!!! It was wonderfully put together. I LOVED IT!!!!!!

This movie is REALLY GOOD. I saw it for a friends birthday when I was 7, and-4 years later- I still love it. The ending is kind of sad, but good all the same. It's really funny and good for most kids. Really though, this NEVER gets old.

I was not prepared for all the focus on Mr. Majorium's death and the mystery around it and that he was going because "it was his time". How do you explain that to a 5 1/2 year old. I had both of them sitting in my lap. Sadly, that seemed to be the common seen more than the girls story. It really put a dark overdone on the whole story. I thought it was a bit much for a rated "G" movie. I left there feeling like once again..hollywood wants my daughter to grow up too fast! She did enjoy the visuals when the Emporium was happy. I didn't think product placement was a big issue. It would be nice if trailers told you the truth about a story. It was "fun, FUn, fun" in the trailers of this movie. SO naturally, who'd expect death to be a major them. Not the best for a 5 year old. Content should have pumped this to a "PG" rating.

I LOVED this movie. It was so funny I couldn't even stop laughing. This is a must read book!