Paul Blart: Mall Cop (PG, 2009)

At first PAUL BLART: MALL COP just seems like another broad, brainless Adam Sandler-produced comedy aimed at teen and tween boys. But as the plot thickens, James' teddy-bear of a protagonist actually begins to grow on the audience. Despite the many fat jokes (which are thankfully not aimed at Raini Rodriguez, the cute, chubby actress who plays Blart's daughter Maya), there's none of the raunch that's defined Sandler's signature brand of humor. Blart doesn't make apologies for who he is -- a food-loving, mustachioed, unfashionable man who loves his job and his mother and daughter and would risk his life to save any innocent mall shopper.

The physical comedy is surprisingly well executed, with James pratfalling with the ease and grace of Chevy Chase or Buster Keaton. Mays is like the second coming of Anna Faris, and the acrobatic, skateboarding crew of criminals put on an entertaining cat-and-mouse chase around the mall. The mall, it should be noted, deserves its own credit, since the movie prominently plugs many a store -- particularly an extended scene in Victoria's Secret. So, yes, this is a broad, silly comedy filled with consumer brands -- but it also has, embodied in its brave buffoon of Paul Blart, heart.