I buy this video for friend's children for either Christmas or bdays... ages 2-6 years old. Can't get enough to learn to "sing" your emergency info w/your child. Many children don't know their # or parents names... we say Mommy Beth Castle so they know my name... we sing our ph# & addrss. Talking to strangers they need to talk to people in the store to find you, just DON"T LEAVE the store w/anyone... Mommy will NEVER leave w/out them. WE LOVE IT! & Share it....