The American Mall

  • Review Date: August 6, 2008
  • Rated: NR
  • Genre: Musical
  • Release Year: 2008

Common Sense Media says

Cute musical sells songs -- and merchandise.
  • Review Date: August 6, 2008
  • Rated: NR
  • Genre: Musical
  • Release Year: 2008

Age(i)

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Quality(i)

 

What parents need to know

Positive messages

The central message is about staying true to yourself and not selling out. There are obvious villains, to be sure, but everyone gets along in the end.

Violence
Not applicable
Sex

Some kissing, and a music video shoot gets semi-sexy. The male lead is also shown with his shirt off and, later, in just his underwear. The only other incident is a comical scene in which a girl eats a hot dog, which makes a guy nervous.

Language

Pretty tame. Words like "kick-ass," "butt," "suck," and "pissed" are as strong as it gets, but they're each used only once.

Consumerism

MTV and Sears struck a special deal, allowing the Sears logo and merchandise to be prominently featured in the film. Characters also model clothing that came exclusively from Sears. The fact that the movie is set in a mall opens up the floodgates in terms of embedded brands. You'll see plugs for Yamaha, Pepsi, Pro-Mark (drumsticks), Pretzelmaker (fast food), NordicTrack, MasterCuts (hair salon), Payless Shoe Source, Gap, Finish Line (athletic wear), Clean & Clear, Ben & Jerry's, Hello Kitty, Aeropostale, and Charlotte Russe.

Drinking, drugs, & smoking
Not applicable

Parents Need to Know

Parents need to know that MTV is positioning this made-for-TV movie as its answer to Disney's High School Musical, though it ages up a bit thanks to the main characters' more physical relationship (they kiss). The movie's central message -- that staying true to yourself is good and selling out is bad -- is a valuable one for impressionable tweens. That said, there are an awful lot of attempts to target young viewers with blatant product placement: Thanks to the mall setting, the list of featured brand names is extensive. There's a small amount of mild sexuality, too, but language is pretty tame.

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What's the story?

Inside THE AMERICAN MALL, an aspiring singer-songwriter named Ally (Nina Dobrev) finds herself falling for a cute custodian named Joey (Rob Mayes), a musically gifted guy who seems to "get" her in every sense of the word. But the mall owner's spoiled daughter, Madison (Autumn Reeser), has her eye on Joey, too -- with plans to use him as a prop to sell her new line of designer clothing. In the process of getting what she wants, Madison also tries to shut down the music store that's owned and operated by Ally's mother (Yassmin Alers), who was once a talented musician in her own right.

Is it any good?

QUALITY
 

Since American Mall is the creative brainchild of the same team that dreamed up High School Musical, it seems to follow that the movie will appeal to tweens and teens, especially those who love musicals. And as romantic leads, Dobrev and Mayes aren't just attractive but also likeable -- and they're talented, too. Either one of them could have a music career (and they probably will). Dobrov, especially, has a pitch-perfect pop voice that's reminiscent of Michelle Branch or Vanessa Carlton. (Mayes' pipes are a little more rock 'n' roll, in the vein of Adam Pascal of Rent.)

If you rolled your eyes at High School Musical for its cheesy lyrics, spontaneous dance numbers, and sugar-coated approach to high school romance, you'll have the same problems with American Mall. But while you're dissing it, be warned: You might just find yourself humming one of the movie's infectiously catchy songs.

Families can talk about...

  • Families can talk about whether they think this musical will catch on like wildfire and spawn its own multimedia franchise, a la High School Musical. Does the movie offer an accurate portrayal of teens and twentysomethings? Why or why not? Do any aspects of the plot seem far-fetched? Parents can also test kids' media-savviness by asking them how many brand names they spotted over the course of the movie -- and which ones stuck out the most. Do you think there's a reason some were featured more prominently than others?

Movie details

DVD release date:August 12, 2008
Cast:Autumn Reeser, Nina Dobrev, Rob Mayes
Director:Shawn Ku
Studio:MTV Films
Genre:Musical
Run time:100 minutes
MPAA rating:NR

This review of The American Mall was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Quality

Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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