It was with a surprising sadness that I read that PBS' third-longest-running series, Reading Rainbow, would be airing its final episode on Friday, Aug. 28, 2009 -- after 26 years on television. I couldn't stop singing the theme song -- "Take a look, it's in a book, Reading Raaainbow" -- for days, and I felt like it was the end of an era.
To me, the show's end signals a fundamental shift in the way we view educational television -- and possibly childhood literacy as a whole. The emphasis, as PBS' Vice President for Children's Programming Linda Simensky told NPR last week, is no longer on teaching a love of books or an introduction to great children's literature, but on teaching young kids how to read. Full stop.
Why can't there be room for both in children's television? Of course shows like Super WHY! and WordGirl should be commended for providing preschoolers with the tools to unlock words. As studies have shown, kids who aren't necessarily read to at home benefit most from these types of early literacy programs. In fact, educational television is preschool for some children.
But what about kids who are read to on a daily basis, who do take trips to the library with their parents? Reading Rainbow spoke to them, reinforcing their love of books by stressing literary themes and the out-and-out wonder of storytelling. It provided the tools for examining a book -- thinking about its plot, its themes, its life applications. That's just as vital, in my opinion, as learning to break down a word phonetically or how "cat" and "hat" rhyme.
Like many adults in their twenties and thirties, I have fond memories watching LeVar Burton introduce new books (at age 6 or 7, I desperately wanted to be chosen as one of the kids who gave book reviews on the show). As a mother, I've often referred to the show's Web site for book recommendations, many of which are among my children's favorites.
It's a shame that there won't be any additional Reading Rainbow picks for my children to enjoy. It's a shame that a show about the joy of reading can't co-exist with programs stressing how to read.
Sandie Angulo Chen has been an entertainment writer and editor for her entire professional career and is the mother of three. Her work has appeared in Variety, Moviefone.com, EW.com, Entertainment Weekly, and InStyle. The opinions in this article reflect the views of the author and not necessarily those of Common Sense Media.
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