Research & Reports Categories
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Obesity
80% of the TV commercials kids see each year are for fast food, candy, cereal and toys. We know that kids who spend more time with media have a higher risk of becoming obese.
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Violence
By the time kids enter middle school, they have seen 8,000 murders and 100,000 more acts of violence on broadcast TV alone. Studies consistently show a link between media violence and violent behavior in kids.
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Commercialism
The average child sees over 40,000 commercials a year — and that's just on broadcast TV. Kids have become a prime target for marketers, who are influencing their buying habits and behaviors in some of the most unexpected places.
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Sex & Dating
Teens report that media is a main source of information about sex, dating, and sexual health. Out of 68% of TV shows that contain overt sexual content, only 15% discuss risk and responsibility.
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Academic Performance
Using media can affect children's alertness in school and lead to lower grades. Kids with a TV in their room consistently score lower on math and language tests.
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Body Image/Gender & Racial Stereotypes
Young girls will see 250,000 ads aimed at them about physical appearance. The number one wish for girls ages 11-17 is to be thinner. Boys ages 11-17 prefer a physical ideal that can only be achieved through steroid use.
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General and Other Research
Studies show kids spend almost 45 hours per week with media- and usually with more than one form at a time. Streaming through these multiple channels are endless messages & images that shape children's values & behavior.
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Common Sense Reports
We break down statistics and research in an accessible and straightforward format so that parents, educators and child-care providers can have all the facts and make informed media and entertainment choices for their own kids and families.
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