Resources

Obesity

Marketing plays a central role in the rise in childhood obesity. On average, one food commercial is shown every five minutes during Saturday morning cartoons. Young kids are exposed to endorsements or "tie-in's" from junk food companies with every click of the remote. This manipulation is obvious but extremely lucrative — and the trend is growing.

Since 1960 the number of kids who are overweight has tripled; childhood obesity is now described as "epidemic" by the medical community. Additionally, it’s estimated that 80% of adolescents who are overweight will remain so into adulthood. The American Academy of Pediatrics calls the costs associated with childhood obesity "staggering."

84% of middle schools and 58% of elementary schools allow the sale of soda or other sugar-laden drinks on their grounds. There have been numerous attempts by big-name food brands to identify themselves with a healthy, active lifestyle. Many toys are co-branded with the junk food industry; fast food establishments lead the trend by including movie-related toys in their kids’ meals.

This barrage of marketing unhealthy foods to kids requires awareness and interception from parents. Help kids connect healthy eating habits with more energy and physical fitness.

For tips on what you can do, check out our tip sheet, Selling to Kids.

You can also find below more information and research on the influence of media on childhood obesity.