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What’s the Story?

Reviewed by Pam Gelman

With 30 MINUTE MEALS, the now-famous Rachael Ray proved herself to be the Martha Stewart for busy adults who want good food but have little time or energy to cook. Her spin is to take traditional dishes and re-invent them, which can be a hit-or-miss concept for kids. Her tendency to act like a big kid in the kitchen -- with lots of exclamations of "yum-o" or "this is awesome!" -- has made her popular among school-aged kids interested in cooking. She likes working with kids and occasionally includes them in the show.

Is It Any Good?

3

Although Ray sometimes says things like "And if you screw up..." or "Make this on date night and watch out," overall her vocabulary is relatively tame. Her energy level is contagious to kids, and her basic instructions may encourage younger viewers to want to help in the kitchen and/or eat more adventuresome meals.

She's been called a "bobble head" by famed chef and critic Anthony Bourdain, and Ray's perky style of performing while teaching cooking is a big turn-off to many. She also has her own vocabulary, which kids may need translated: "EVOO" (extra virgin olive oil), "figure-friendly food," "sammy" (sandwich), "stoup" (soup/stew), and others. But while Ray may be annoyingly perky and too conspicuous as a brand to win skeptical parents over, she clearly enjoys what she does and may give kids some fun insight into cooking. And who knows? You might get a home-cooked meal to boot.

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