30 Rock (NBC)

common sense media says

SNL alums craft clever media satire.


parents & educators say
  • 30% say sexual content is an issue
  • 30% say language is an issue

What parents need to know

Parents need to know that this sitcom from former Saturday Night Live head writer Tina Fey garners some of its laughs with sexual innuendo and racial stereotypes, but it's the strained working relationships among distinctly different personalities that adult viewers will enjoy (and possibly relate to) most. Teens can probably handle most of the language and sexual content, but parents may want to pre-screen -- or, better yet, watch with them to discuss the show's more mature topics.

Positive messages: The show plays up some racial stereotypes (like a slang-talking African-American man who's trailed by a posse of hangers-on) and exaggerated personality quirks for laughs. The well-intentioned protagonist is constantly playing catch-up to her self-serving boss.
Positive role models: Liz Lemon is a hilarious character who, despite her many pathetic traits, gets her job done, and done well. She manages her staff and boss, despite incredible odds. Stereotypes of all sorts are levied for humor.
Violence: Infrequent violence is exaggerated for laughs (like a cat taking a bite out of a woman's neck).
Sex: Sexual innuendo and suggestive glances are common, and some female characters wear tight, revealing outfits. One scene features strippers doing pole dances and giving lap dances to male customers. One character sings a suggestive song called "Muffin Top."
Language: "Pissed off," "hell," "suck it," "bitch," and the like are prevalent, as are sexual terms like "vagina" and "undersexed." One episode revolved around the word "c--t," but it was never said out loud.
Consumerism: While the show satirizes the existence of conglomerate businesses (the onscreen network is called "NBC-GE-Universal-Kmart"), there's also a fair amount of product placement. Much of it is acknowledged with tongue-in-cheek humor, but it's there.
Drinking, drugs, & smoking: Bar scenes include lots of drinking among the over-21 crowd; the characters sometimes drive immediately after drinking. Some jokes reference Tracy's history with substance abuse.

More on 30 Rock

What to talk about

Talk to your kids

Families can talk about how the media shapes our views. Who decides what we see on TV? Why are some shows green-lit and others not? What makes TV shows successful? What types of shows are popular today? What does that say about our society? Why do classic TV shows (Happy Days, I Love Lucy) seem so innocent today? Was society more genteel back then, or did the networks just candy-coat what viewers saw?

What's the story?

What's the story?

Created by Saturday Night Live alum Tina Fey and co-produced by SNL's Lorne Michaels, 30 ROCK takes viewers on a behind-the-scenes tour of a spoofed version of network TV. The show centers on Liz Lemon (Fey), who's the head writer of the fictitious variety program The Girlie Show, which stars her best friend, Jenna (Jane Krakowski). But the unexpected death of Liz's boss and the entrance of his condescending replacement, Jack (Alec Baldwin, who's won awards for the role), sends her into a tailspin. At Jack's insistence, Liz hires arrogant, unpredictable movie icon Tracy Jordan (SNL's Tracy Morgan) to perk up the cast ... and, hopefully, the ratings. As extreme personalities clash and egos swell, Liz must find a way to maintain her sanity among her motley crew of co-workers.

Is it any good?

Is it any good?
 

30 Rock (which gets its title from the nickname of the building that houses NBC's studios in New York City) brings together a great cast -- rounded out by Scott Adsit, Jack McBrayer, and Judah Friedlander -- that expertly delivers the show's off-the-wall humor. Sharp writing backs up their strong performances and encourages viewers to ponder the agendas of the network TV executives who call the shots.

One particularly funny aspect of the show is its satirical take on network TV in particular and conglomerate business in general. As a head honcho at NBC-GE-Universal-Kmart (a business with its hand in every cookie jar?), Jack clearly enjoys making decisions based on whim and expounding on personal mantras, to his subordinates' great confusion. No doubt many adult viewers will enjoy the chance to chuckle knowingly at such a boss. Sexual humor, questionable language, and casual drinking are constants on 30 Rock; parents may want to join their teens for this one so that they can discuss the adult themes that pop up.

TV themes & details

TV Details
TV Rating: TV-14
Network: NBC
Cast: Alec Baldwin, Tina Fey, Tracy Morgan
Genre: Comedy
Where to watch: NBC

This review was written by Emily Ashby
 
 

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What parents & educators say

13
Based on 10 parent & educator reviews:
  • 30% say sexual content is an issue
  • 30% say language is an issue
  • 30% say they noticed product placement

Most useful reviews by all members

colormestupid
teen, 14 years old
 
by far, one of the best shows on tv.
i f*ckin love this show. it is hilarious. there is some drinking & sex references though. but there are usually good messages (if you're listening to what LIZ says, and NOT tracy xD). gooo watch this show!!! it is awesome!

SNL2312
kid, 12 years old
 
LOVE LOVE LOVE IT! So funny its insane! I don't care if they curse because its part of a hillarious joke. lol laughing just thinking about this.

FosterFan
educator and parent
 
There ain't no show like a Tina fey show!
And that's true. I believe no other comedienne is as relevant as Fey these days. Yes, there's a little sexual banter, inappropriate language for 6 year old kids, and product placement. But there's no chemistry in television like Alec Baldwin and Fey's. Besides Liz Lemon is a great role model for hard-working people. What more can you ask of a great TV show?

ohmyitskai
teen, 16 years old
 
anti-feministic reviewing
Personally I think that the way the "What parents need to know" section of this review is extremely convoluted. I think the fact that the word "vagina" is listed as a "sexual term" is despicable! I'm sorry, but why is a BODY PART listed as something that parents might not want their kids hearing? Honestly, I find that incredibly offensive, more offensive than anyone should feel if they were hearing that word in this TV show.

myknell
teen, 17 years old
 

 
Unbelievable
Now I know why I got rid of cable. I happened to turn on my husband's 6" screen test TV the other night and caught this show in progress. I could not believe they were making reference to the term "MILF" which is a teen slang for Moms I'd like to *#!K. WOW!! Thanks for the reminder NBC, of why I have no cable now. ~A mom

lisa.beth.rose
teen, 13 years old
 
Possibly the best show on TV.
This show is amazing! The amazing Tina Fey stars as Liz Lemon possibly the best female character on TV right now. Everyone does amazing jobs acting here especially Alec Baldwin and Tina Fey, their characters are incredible. My mom lets me watch it and watches it with me because she isn't a TV Nazi who cancels her cable because she doesn't like a reference in one TV show. Guess what-- Your kids use that term at school! I bet you they do. They have product placement but they openly talk about it and joke about it.

chalbridge zupe
kid, 12 years old
 
30 Rock Rocks
This is a deleiriously funny show! Bordering the humor is the mild language and coarse and obvious references to sex only emphasizing how funny it is. In general, this is an eccentric piece of TV for preteen and teen audiences.

 
Good for kids 12+
good show, but not as good as it used to be.

H2O Family
teen, 18 years old
 

Helper101
teen, 18 years old
 
Great show! At times, should be rated TV-MA
The show itself is a work of unbelieveable talent. At times the show is just laugh out loud funny. There really isn't anything bad about it. But on another show it could have horrible language, refrences to sexually, including se* itself. Great show... be ready with the mute button when kids are watching.

Novalita
kid, 13 years old
 
Hooray for 30 Rock and long live Kenneth!!
I love 30 Rock! It can be very inappropriate, but it's mostly talk that will go over a kid's head. Any product placement is used for laughs. Like someone said, "Lets go to Walmart! Can we have our money now?"

Tootoo123
teen, 14 years old
 
Best Show On Television
This is by far my favorite show. Anybody who insults it is dead wrong. The vulgarity is delivered in a clever and AWESOME way. And even if you find it offensive... LEARN HOW TO TAKE A JOKE! Don't you think that if this show was not brilliant then it would have been taken off the air? Let alone win multiple awards! If you honestly do not find this show funny then there is most likely something wrong with you that you should probably get checked out by a doctor. If Tina Fey was here she'd tell you something clever to make you deeply loath whatever stupid and equally wrong thing you had uttered about the show, and Alec Baldwin would be here to personally slap you in the face with HIS VERY OWN movie star face (your face wasn't a movie star face, and even if it was I promise it won't be when he's done with it!). That's right. A person can now slap you in the face, with his very own face. BEST SHOW EVER.

actress4jesus
teen, 15 years old
 
Great for Older Teens and Adults, But Not A Tween/Teen Show
I LOVE THIS SERIES. Liz Lemon is me grown up, trying to be graceful even though she's hopelessly flawed. All the characters have funny lines, but they say it with such normalcy, you can't help but burst out laughing! Many of the plots are "Seinfeld-Styled," That is, they don't really move the series along, but they're great for laughs and are very unique. The puns in this show are off-the-wall hilarious! The kind and generous page, Kevin, is a wonderful, selfless example of a hard worker, not aiming for money or credit, but to serve his boss. BUT HERE"S THE DEAL: Sexual Innuendos are mentioned at least once every ten minutes, depending on the show. Language is not used as frequently, but it is still present. An overflow of product placement, with constant mentioning of brands and brand names. Tracy is constantly talking about porn, and Jenna tends to be a diva, focused on nothing but HER career. Overall, this is a funny show, but I would NOT reccomend it to anyone under 14.

Safemancam001
teen, 14 years old
 
Good NBC show for Teens--Adults.
I love this show! It's on my list of favorites!

theJGkid
kid, 12 years old
 
Good for pre-teens/teens
This show is great, you just have to know when it's time to let your kids watch it. My parents have let my seven and eight year old siblings watch it, and I think that was a mistake. My parents were lucky, the few innapropriate parts flew over the young ones' heads. But there is bad stuff in it. The most innapropriate episode I've seen is Reaganing, where the actual plot was bad for kids. The one thing I think parents need to understand is that usually, if your child understands that the bad stuff was written for laughs and is bad in real life, they're fine.

neonstar95
teen, 15 years old
 
Role Models
I love this show, but really no character on the show is a good role model. All of them except for Kenneth and sometimes Liz will do anything for what they want and will do bad things in order to get that.

flyingpig3036
teen, 15 years old
 

GetFuzzyfan1
kid, 13 years old
 
Great but iffy
Great show certain convos are definitley iffy for 13- some drinking and minor language. Still a great show

dawesomemom
parent of 11 and 13 year old
 
Very funny. Great for adults. Watch it with your kids, if allowing them at all.

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age