DVD
Common Sense Note
Parents need to know that despite its relatively mature content, this series targets kids and teens, many of whom aren't even old enough to get a driver's license. There are some definite role model issues here that you might want to discuss (the host actively makes fun of people's property). And there's also the issue of the expectations that the show raises -- implying that additions such as DVD players, high-end sound systems, flat screen TVs, speakers, 20-inch rims, and video game systems are necessary if you want a cool ride.
Families can talk about the show's underlying messages. Does a good-looking car make a person more valuable? Does the series aim to help people who are in dire need? What about the use of the word "pimp" as a positive description? Does this change the meaning or connotation of the term?
Common Sense Review
Reviewed By: Joly Herman
You've got to hand it to MTV for coming up with a quintessentially American reality TV show like PIMP MY RIDE.
The show focuses on the materialism that our car-centric culture has created. But it does so in an entertaining manner -- in no small way as a result of host Xzibit's keen sense of humor.
When he arrives at the car owner's house, the show reaches an early peak, if simply because his cool antics are unmatchable. The reaction of the guys at the detail shop is also pretty funny, while their ingenuity and teamwork are laudable. This ability to make something out of nothing makes for amusing viewing.
What isn't so magical is the fact that many of these participants are in reality just scraping by. Really, does having a DVD screen implanted into the ceiling of a car make for a better life? Granted, in California, a car is often a necessary fact of life.
Whether a car's appearance is so vital is another question. Will friends be friendlier if the driver shows up in a tricked-out car with a Nintendo player in the trunk? Will the car be a "babe magnet"? And would the babes be as attracted to the driver if the car were a loser? How much does the car define the driver? These are all concepts you may want to discuss with your kids.
On the other hand, Pimp My Ride doesn't attempt to be more than it is. It's a reality show about beautifying cars, and that is what it's all about here --California style. Overall, while it's not the worst offender in reality world, there are much better things your kids could be doing with their time.
Teens who enjoy this show might also want to check out Fast Inc. and Driving Force.
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LanguageBleeped-out words are obvious and copious. |
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Social BehaviorWomen are treated a bit as "other," since the custom car world is a man's world. There's a strong message that a good-looking car makes a person more valuable. Younger viewers will wonder what a pimp is, and those who know what it is get the message that it's a good thing. |
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CommercialismIt goes without saying that the West Coast Custom's and GAS (Galpin Auto Sports) shops are getting lots of publicity here. "Thank you, MTV, for pimping my ride," is also heard as a result of the improvements. The car brand names and often the stereos, speakers, flat screen TVs, and DVD players are mentioned and shown. |
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