Parents need to know that this prank show features celebrities playing jokes on tabloid journalists. They publicly do things -- like appearing to be pregnant or going into children's clothing boutiques -- that will encourage the media to create false rumors about them. While they're ostensibly making a point about the media, they also benefit from the resulting media frenzy. Celebrity-watching teens may find the show entertaining, but some of the scenarios the celebs create are a bit mature for viewers younger than that.
Positive messages:The show's entire premise -- fooling the press -- is dishonest; the featured stars also benefit from the misguided media attention. Some celebs are trying to get revenge on the paparazzi.
Violence:Some pushing and shoving as members of the paparazzi trip over themselves while trying to photograph celebrities.
Sex:Some scenarios include some mild sexual innuendo. One celeb pretends to be pregnant.
Language:Words like "hell" and "damn" are sometimes audible.
Consumerism:Celebrities' appearances could be seen as self-promotional. They're also shown entering/exiting some local L.A. establishments.