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The Rachel Zoe Project

  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 14, age appropriate for kids over 18; suggested age 14.

  • Is it any good?

    3.0
  • Common Sense says

    Stylish reality show is swimming in labels.

Why We Rated This iffy for Ages 14–18

What to watch out for

  • Messages:

    Zoe is an accomplished -- although somewhat scattered -- businesswoman. But she's also a self-professed shopaholic who lives for expensive designer labels.
  • Violence:

    Not an issue.
  • Sex:

    Not an issue.
  • Language:

    "Hell," "ass," and the like are audible, while "s--t" and "f--k" are bleeped.
  • Consumerism:

    In the first episode, Zoe reveals that she'll be launching her own line of clothing and accessories -- and, consequently, using this show to promote it. Many, many, many brands are mentioned, too, including Chanel, Givenchy, Valentino, Versace, Zac Posen, Michael Kors, Christian Lacroix, Polo Ralph Lauren, Vanity Fair, Vogue, BlackBerry, Birkin (handbags), Decades (clothing store) and Piperlime (online shoe store). Rachel is also frequently shown holding an enormous Starbucks cup, with the logo clearly visible.
  • Drinking, drugs, & smoking:

    Adults occasionally drink alcohol.

What Parents Need to Know

This review of The Rachel Zoe Project was written by Kari Croop

Parents need to know that, aside from some language that's occasionally strong enough to get bleeped, the biggest concern here is excessive commercialism. The show is a thinly veiled promotion for star Rachel Zoe's new line of clothing and accessories and basically serves as free advertising. Teens who watch could also end up coveting the glamorous clothing they see on the show, and most of it won't be age-appropriate -- or affordable. The onslaught of expensive labels includes marquis brands like Chanel, Valentino, and Versace.

Families Can Talk About

Talk to your kids about the media in their life. We have more tools and tips that can help
  • Families can talk about how stylists like Zoe help celebrities shape their public image. Did it surprise you to learn that some stars seek a stylist's help not only for red-carpet events, but also for something as simple as appearing on a daytime talk show? Why is it that when we see a celebrity wearing something fabulous, we want to wear it, too? If all celebrities suddenly had to dress themselves, do you think they'd look as good?
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More on The Rachel Zoe Project

What’s the Story?

Rachel Zoe -- a celebrity stylist whose clients include Demi Moore, Jennifer Garner, Mischa Barton, and Lindsay Lohan -- invites viewers into her life with this reality series chronicling her frenetic attempts to run a successful business and launch a new line of clothing and accessories. The other members of "Team Zoe" help her keep it all together: her husband, Rodger; her associate, Taylor; and Taylor's new assistant, Brad.

Is It Any Good?

THE RACHEL ZOE PROJECT is no better or worse than a lot of other fashion-centric reality shows. But if it does take root in the pop culture garden, it will be because of Zoe's eccentricities -- including her quirky habit of describing fashion in over-the-top terms. As in, "When she walks into that room, she's gonna shut it down." And "This is killing it." And "You're, like, actually making me cry in this dress." And "That's bananas." And even "That's bananas-amazing."

As for the show itself? Well, it's a pretty entertaining guilty pleasure ... but "bananas-amazing," it's not.

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