The Apprentice

 Review

Common Sense Media says

Survivor for the business class.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

Kids say

What parents need to know

Parents need to know that this show includes many product endorsements. Female contestants sometimes use "sex appeal" to boost sales or to get attention. Though there are no explicit references to sex, this show can sometimes reinforce negative stereotypes of females in the workplace. Some seasons of the series revolve around "celebrity" contestants like Stephen Baldwin and Gene Simmons -- who presumably participate to promote themselves and their projects, as well as to compete.

  • The show underscores that it is necessary to be both competitive and cooperative to get ahead. It also teaches that money is everything.
  • Trump can be very harsh with the contestants. People often harshly criticize each other and are not always team players.
  • Not applicable.
  • Some challenges involve slightly risque behavior (like posing in bed for a print ad).

What's the story?

Working from the template established by The Real World and Survivor, THE APPRENTICE pits hungry young would-be executives against each other in a corporate competition to see who can outwit, out-market, and out-manage the others. Eighteen contestants are divided into two teams, both of which are assigned a business-related task in each episode by the show's smirking overlord, Donald Trump. Each week, a member from the losing team is sent home. Unlike Survivor, the competitors can only nominate three possible candidates for dismissal. The ultimate judgment lies in Trump's hands.


Is it any good?

 

The show retains the catty behavior and alliance-forming of its reality predecessors but replaces drunken hookups and obstacle courses with boasts of business savvy and the frequently demeaning job of selling something no one seems to want. It's so shamelessly capitalist that its endorsement of corporate culture can seem like indoctrination. This view has resonated with many viewers, perhaps because corporations have been either demonized or ignored by other shows. Generally, the most aggressive competitors lose. The contestants who last the longest are those who know when to be cooperative and when to be cutthroat. The show's main flaw is its failure to be critical of the possible long-term negative effects of corporate culture.

Parents should put the show's money-above-all-else world view into perspective by explaining that while many people strive for business success to support themselves and their families, there's more to life than money.


Explore, discuss, enjoy

Families can talk about the show's promotion of corporate capitalism. While that topic is too big for any one show to address fully, this series is a useful starting point. Does it offer an accurate portrayal of corporate culture? Are participants with higher educations and more financial stability given an unfair advantage? Do the products featured on the show make you want to buy them? Families can also discuss how "real" reality TV is. Is it fair to assume that the contestants' actions are an accurate portrayal of who they really are? How do you think editing plays a role in telling their story?


This review of The Apprentice was written by
Adult
April 9, 2008
 
Donald Trump Rocks!
I love The Apprentice! This TV Show rocks!

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Kid, 11 years old
April 9, 2008
 
MY FAVORITE TELEVISION SHOW
I understand what all those cuss are. I dont think this show inapropiate at all. Me and My Dad watch this every time its on. So i don't see what the big deal is

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Kid, 12 years old
April 9, 2008
 
Business Show Hit uses Language and has Horrible Message.
The Apprentice is fun. The scenes in the boardroom with Donald Trump are enticing and it's amusing to watch all of the contestants fight for their jobs. But language is heavy, more than the occasional 'b**ch' that CommomSense warned about. They use the s***, a**, and d**n. The message is also horrible, teaching that money is everything, you need to compete for everything, and that backstabbing and being unkind get you ahead. Fun for adults and teens. Not for kids.

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Adult
April 9, 2008
 

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Adult
April 9, 2008
 
entertaining show
I love to watch this show each week. My husband got tired of it because he said that the same type of people are used each season and that it true in a way. There is usually a prissy person who doesn't do well without food/sleep and a out-there creative type that doesn't work well with others, as well as several who are agressive or overly opinionated. But I like to see how the teams come up with concepts of how to present and sell a product.

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Teen, 13 years old
April 9, 2008
 
AWESOME
AWEOSME

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Teen, 14 years old
April 9, 2008
 
Great show...
Interesting, sort of addicting as the season goes on... Just a good show hands down.

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Kid, 11 years old
July 21, 2011
 
Entertaining
My whole family would watch this show together. It was entertaining. My favorite part was watching them yell and argue when that would happen I would say to my mom ' ooh it's getting spicy '. My concerns would be sex and language also to celebrate they drink wine. Sine challenges would be sexy, and some of the people's conversation would turn suggestive you could say.. Language a** b**** h*** and d*** you can totally tell when they're saying f***. Alot of times someone will go off at someone else and they will start cussing each other out. Friends will turn on each other in a second.
What other families should know:

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This review of The Apprentice was written by
TV rating:TV-PG
Network:NBC
Cast:Donald Trump, Jennifer Massey, Kelly Perdew
Genre:Reality TV

This review of The Apprentice was written by
 

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