Bakugan Battle Brawlers

 Review

Common Sense Media says

So-so anime series has heavy marketing tie-in.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

Kids say

What parents need to know

Parents need to know that this anime-style action cartoon is very obviously tied to an extensive line of Bakugan toys, and young fans may quickly start begging their parents to buy them. Characters in the show frequently play the central tie-in card game, and, when they aren't playing, they spend most of their time discussing it. That said, other than the obvious commercialism and some cartoon fantasy violence involving the Bakugan beasts, the show is age-appropriate for tweens.

  • Not applicable.
  • The show is definitely more about entertaining kids than promoting specific positive messages, but there's a clear definition of good and evil, and good is always in the right.
  • Dan, the main character, is obsessed with becoming the top-ranked
    Bakugan player and often ignores his parents and teachers in favor of
    playing. Female characters tend to have minor roles and seem to be
    there mainly to support Dan.
  • A significant portion of each episode centers on "battles" based on a complicated game using cards and small balls that transform into fearsome creatures that attack each other. These beasts look dangerous, but there's little actual physical contact or violence in the fights.
  • No sex or nudity. But, as in many other anime shows, some of the female characters wear clothes that simultaneously emphasize their childishness and show more skin than seems age appropriate.
  • "Butt," "crud," "dorkus," and other mild name-calling is about as bad as it gets.
  • The show often seems like a massive marketing campaign for Bakugan toys. Characters are frequently shown playing the central, complicated card/ball game, and, when they aren't playing, they discuss their strategies and rankings or arrange matches. The cards and balls are also available for sale in the real world, and -- perhaps not coincidentally -- both the cartoon and the merchandise were developed by Sega Toys.

What's the story?

Dan (voiced by Scott McCord), the main character in BAKUGAN BATTLE BRAWLERS, has only one ambition -- to be the top-rated Bakugan player -- and most of this anime series focuses on his efforts. It shows him playing Bakugan (a complicated game that combines playing cards and small monster figurines that transform into huge creatures and attack each other), making plans for his next match, coming up with new strategies, and gossiping about other players. In fact, the entire show centers on the Bakugan game. The series tries to add another dimension to this fairly limited story by introducing a parallel plot about a different dimension, Vestroia, where an evil monster is trying to take power. Through a mysterious accident, the monster ends up on Earth as a Bakugan beast. His rival, Drago (Jason Deline), follows, hoping to foil the nefarious plan, and becomes the most powerful Bakugan creature in Dan's collection.


Is it any good?

 

Though many modern kids shows are tied to merchandising campaigns, the marketing message in Bakugan (which is associated with an extensive line of toys and other products) is much more overt than most other programs and will be obvious even to tweens. But young kids may not notice it, and those who like the show will almost certainly start clamoring for a trip to the toy store.

Bottom line? The show isn't much fun for anyone who realizes it's just a big commercial, and it's consumerism waiting to happen for anyone who doesn't.


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What families can talk about

  • Families can talk about the connection between entertainment and marketing. Do you think this show can be enjoyed on its own, or is it too much of a toy commercial?

  • How has connecting toys and TV shows two changed the way we choose what
    shows to watch -- and what toys to buy?

  • Do you think a TV network would want to air a show that didn't have any good toy tie-ins? Why or why
    not?


This review was written by Will Wade
Parent of 5 and 6 year old
May 25, 2010
 
heavy marketing to younger kids
Hate it, but the heavy marketing is influencing my 4 and 6 years old. They beg me to buy the products and beg to watch the TV show. I have let them watched it, but with adult supervision.

Flag as inappropriate 
Teen, 16 years old
November 21, 2009
 
this show is fake

Flag as inappropriate 
Parent of 1, 15, 15, 15, 15, and 15 year old
December 24, 2009
 
RIPOFF
This show is a stupid, pointless, ripoff of Pokemon and Yu-gi-oh

Flag as inappropriate 
Teen, 15 years old
March 22, 2011
 
Do you watch this show ? If so you socialy isolated by your parents
If your child watches this show and owns any of these "toys" they probebly wear sweat pants and velcro shoes to school. This show is absoloutly horrible unless you like to see cartoons on crack. Just another ripoff of pokemon. If your child watches this they have no friends and just play with there little magnetic toy balls all day at recess.

Flag as inappropriate 
Kid, 13 years old
January 8, 2010
 
perfect for kids and tweens
love it it is the best thing ever Pokemon is great to but some of my bakugan go everywhere with me i love them so much.

Flag as inappropriate 
Kid, 13 years old
October 25, 2009
 
pokemon is better
My 5 year old cousin watches this,it is quite possibly one of the worst shows on TV. This show sucks.

Flag as inappropriate 
Parent of 11, 11, 11, 11, 11, and 11 year old
January 22, 2011
 
Great for all
Good, Good. Except, I have never heard them say Dorkus, I think you mean Darkus, which is a Bakugan attribute.

Flag as inappropriate 
Kid, 9 years old
January 9, 2011
 

Flag as inappropriate 
Kid, 12 years old
September 23, 2010
 
Fine for kids who are into predictable anime
I was pleasantly surprised by this show! I found it to be interesting. The violence is limited really only to the Bakugan, towards the second season though it's not so great.

Flag as inappropriate 
Kid, 12 years old
March 29, 2011
 
off for tweens but iffy for teenagers.
This show creeps me out but fun to play!

Flag as inappropriate 

This review was written by Will Wade
This review was written by Will Wade
 

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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