Parents need to know that this series is definitely geared toward adults. With its relatively low profile, it's unlikely to be too popular among most teens. But for those interested in the business of hair products, hair styling, or ego-driven reality TV, the show is sure to have a strong appeal. Because of that, parents need to be aware that the star is a selfish egomaniac with few admirable traits; this is train-wreck TV at its finest.
Positive messages:Egotistical star Jonathan throws occasional temper tantrums, cries, and has the camera document everything in his tumultuous personal life (therapy sessions, phone conversations, business meetings).
Language:Four-letter words are bleeped out -- and there are a lot of bleeps.
Consumerism:Jonathan Product has been created throughout the series and is for sale; cross-promotion with other sponsors (American Express, Lens Crafters, Revlon, Sprint, Bacardi Limon) is inserted into the show; Jonathan's sister owns The Pussycat Dolls (a Vegas act), who are often featured; Jonathan is often hired as a stylist for ad campaigns, which leads to heavy hype of the product itself.
Drinking, drugs, & smoking:Smoking, occasional drinking, Jonathan is the hair stylist for the Bacardi Limon ad campaign.
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