Parents need to know that, in general, this cooking reality show features positive role modeling, with participants putting their talents and energy toward a worthy goal: learning how to cook like a professional. That said, there's some bleeped swearing (including "f--k" and "s--t") and blatant consumerism, in the sense that the series serves as an ongoing advertisement for the Novelli School, as well as for specific brands (including Cuisinart and GE) featured in the academy's kitchen. At least one episode also concerns a rumor that a contestant is a former porn star, with an accompanying shot of a male contestant shown from behind wearing nothing but an apron.
Positive messages:The show's emphasis is on learning and working hard as a means to success -- but it also has plenty of typical reality show bickering and other shenanigans.
Positive role models:Novelli is a proven professional (although his uncouth behavior can be a little unnerving) with a goal of transforming unseasoned cooks into real chefs. The students who stick around have to work hard and learn new skills to stay in the game, and it's a character-building experience.
Violence:Some heated verbal sparring, and students occasionally cut themselves with sharp knives (a small amount of blood is shown).
Sex:Novelli was named "World's Sexiest Chef," a title that's highlighted fairly often. One female contestant likes to bare her cleavage in the kitchen, while a male constestant is rumored to be a porn star. One shot of a man from behind wearing nothing but an apron.
Language:Some bleeped swearing in tense situations (think "f--k" and "s--t"), as well as audible words like "crappy" and "frickin'."
Consumerism:The show is pretty much a long-form advertisement for Novelli and his cooking school (he already has a school in Hertfordshire, England, but this is his first in the United States). Several brand names are also featured in the school's kitchen, including GE and Cuisinart.