Parents need to know that this British reality series isn't really intended for kids or tweens. Even though there's not much outright age-inappropriate content, the subject matter -- entrepreneurs vying for cash investments -- isn't likely to interest them, and they won't understand the reason behind the contestants' obvious angst or the millionaires' harsh judgments. Expect plenty of tension and some tears shed when the millionaires shatter contestants' dreams, as well as occasional strong language. All of that said, the series may intrigue older viewers who have an interest in business or entrepreneurship.
Positive messages:The Dragons often judge the competitors on a personal level, uttering comments like "I don't like you" and "You have a certain sort of arrogance." At times it seems they enjoy watching the competitors squirm under pressure. But when it comes to business knowledge and experience, the Dragons' criticisms of the entrepreneurs are harsh but fair. Emotions and tempers run high in tense situations. The cast of Dragons includes one female self-made millionaire.