Parents need to know that kids will see lots of labels in this red carpet-loving reality show, which embraces celebrity worship and stresses the importance of looking good from every angle. A lot of the brand names featured aren't exactly affordable, either. For example, a Vera Wang party dress used in one challenge retails for at least $300. There's also a bit of mild language, and a few of the contestants smoke and drink.
Positive messages:The show celebrates celebrity worship and embraces the art of image-making, stressing the importance of the right outfit, the right hair, and the right make-up. On the plus side, the contestants are a diverse bunch. Most are positive role models who are passionate about what they do, though a few seem prone to needless drama.
Violence:A few shouting matches, but nothing physical.
Sex:One contestant likes to dress in drag when he's partying.
Language:Cursing of any kind is rare. But a few milder words ("ass," "damn") are audible, while stronger language ("s--t," "f--k") is bleeped.
Consumerism:The show is described as being "inspired by" Us Weekly magazine's regular "Who Wore It Best?" feature. An Us Weekly bureau chief is one of the judges, and the magazine is mentioned in every episode. Bluefly.com, Charles Worthington London hair products, Stila cosmetics, and l.a. Models also get plenty of shout-outs -- and the show touts designers like Vera Wang, too.
Drinking, drugs, & smoking:A few contestants smoke cigarettes and drink alcohol, but they're all of age.
Our ratings and reviews are informed by child development guidelines. Learn more.