Hammertime (A&E)
common sense media says
M.C. Hammer as a dad, dancer, and digital entrepreneur.
parents & educators say
What parents need to know
Parents need to know that this family-friendly reality series -- which follows Stanley Burrell (aka musical legend M.C. Hammer) as he balances his family and career -- has positive messages about family, education, and maintaining a strong work ethic. That said, the show is also an obvious promotional vehicle for Burrell's various online commercial outlets, and it encourages viewers to participate in social media networks like Twitter and Facebook in order to stay connected with him. Parents may want to monitor if/how their kids are tapping into the show's interactive nature.
Violence:
Burrell occasionally makes references to growing up in violent neighborhoods, including Brentwood, Calif.
Sex:
Some mild sexual innuendo. Burrell’s cousin makes occasional lighthearted references about being a “ladies man,†while Jamaris thinks about going to college to meet co-eds. Some of the dance moves shown include pelvic thrusting.
Language:
Mild; the closest thing to audible cursing is the word “dang."
Consumerism:
Burrell is a social media entrepreneur and uses the series to promote his Web site (DanceJam.com), the Hammertime iPhone application, social media label “FullBlast," his Twitter account, and his Facebook and MySpace pages. M.C. Hammer’s music is consistently heard throughout the show; occasionally memorabilia is shown.
Drinking, drugs, & smoking:
Not applicable.
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