Parents need to know that although this reality series highlights the hard work that goes into getting fit, the focus is on losing weight and looking good rather than positive, healthy, long-term lifestyle changes. Some of the women clearly struggle with body-image issues and poor self-esteem. There's also some language (mostly mild) and fitness-related product placement.
Positive messages:The former cheerleaders -- all now between the ages of 27 and 45 -- are trying to look like they did in high school. The focus is on losing weight over creating a healthy lifestyle. Many of the women are embarrassed by their bodies; these self-esteem issues aren't addressed. Body types and age-related physiological changes aren't discussed or accounted for. Jay refers to the women as "girls." Some catty behavior between women, although they're mostly supportive of one another. The cheerleaders are primarily Caucasian; two women and Jay are African-American.
Violence:Jay Johnson occasionally yells in the women's faces as a motivation strategy.
Sex:Women wear midriff-revealing sports bras and shorts for weigh-ins. Discussions of sexiness are usually in the context of not feeling attractive.
Language:Mostly mild language like "hell." Occasional stronger swear words are bleeped out.
Consumerism:Reebok fitness equipment visible; the winner gets a Reebok home gym. The Johnsons' Fitness Bootcamp company logo is visible on hats and T-shirts. Some recognizable popular songs can be heard in the background.