Parents need to know that this show about how commercials are made for direct-order products might make you think twice the next time you see an infomerical on TV. Not surprisingly, many real-world products are featured, and some of the industry's tricks of the trade are exposed. While the topic may not appeal to many kids, there's not much in the way of age-inappropriate content except for a few bleeped swear words and occasional celebratory drinks. There is a lot of bickering between the hosts, but it's not mean-spirited.
Positive messages:The show exposes some of the direct-order industry's sometimes-misleading "tricks of the trade" -- as in one case where the
host chooses not to go through with a demonstration and someone else's
hand is substituted.
Positive role models:The two hosts don't really get along and frequently put each other
down, although they're not vicious about it. Most of the featured
inventors are men, and the show seems somewhat male-centric in its
overall sensibility. In one case, for example, the inventor of a baby
bottle holder for busy mothers is told that the market for her product
is too small, while a product for GPS owners gets the go-ahead.
Violence:One product demonstration, which is repeated multiple times to prove a product's effectiveness, shows a hammer being slammed down onto a hand sandwiched between shock-absorbing gel; in the same episode, an SUV is driven over the hand-and-gel sandwich. But the whole point is that no one gets injured.
Language:Audible language includes words like "piss" and "crapp"; "ass" and "f--k" are bleeped.
Consumerism:The show is about real-world advertising, so many products are mentioned and shown. But even given that context, it doesn't feel excessive -- it's more about providing context and/or because they're part of the working environment.
This show says it features new inventions but what I have seen is it copies other peoples products and features them as there own. Not very good for business... The GATORBLADE is a full blown copy of the Scrublade that has been on the market for 4 years and is patent pending. Sully & Billy have known about this for a long time but have decided that there ratings are more important then there character. Put real inventors on the show not people that steal product and name them something different! How do you sleep at night "So CALLED INVENTOR?!"