THE REAL DEAL follows the busy operations of a South Carolina real estate investment business as staffers buy, renovate, and sell properties, often within an incredibly short period of time. (Interestingly, the group featured here previously appeared in a similar show called
Flip This House.) Richard Davis (who often seems like an overgrown boy throwing fits, making unreasonable demands, and creating big messes) owns Trademark Properties, and with the help of his trusted assistants -- including young-but-experienced Ginger, who heads up the business' investment properties division -- Richard pulls through tough spots to make impressive profits again and again. Viewers are walked through the investment and renovation process, with numbers appearing onscreen to reflect the purchase price, estimated repair costs, likely selling price, and, finally, the hoped-for profit. Typically, Trademark is aiming for a specific deadline, which helps build tension.