Running Russell Simmons

 Review

Common Sense Media says

Some mixed messages about women in behind-the-scenes show.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

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Kids say

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What parents need to know

Parents need to know that this reality series featuring some of the women working behind the scenes with music producer and entrepreneur Russell Simmons contains lots of strong sexual innuendo and salty language (“bitch,” “ass”; “f--k,” “s--t” are bleeped). Logos for Simmons’ numerous companies are visible. Alcohol (wine, champagne, cocktails) appear at social events. The show features strong professional women, but it also sends mixed messages about the power of women in the workplace.

  • The series highlights the amount of work Russell Simmons’ female assistants do in order to help him keep his businesses going. It also sends mixed messages about the role of professional women in the workplace.
  • The women featured here are loyal to Simmons and do everything they can to help keep his life running smoothly. Simmons' behavior occasionally seems innapropriate.
  • Reyes is a vegan and active animal rights activist and is featured in photo shoots and protests wearing fake blood.
  • Contains some strong sexual innuendo. Simmons behaves like a womanizer around models. References are made to Playboy centerfolds. Male and female models are shown partially dressed and in underwear; occasionally images of partially nude buttocks are slightly visible on artwork and photographs on the walls.  
  • Words like “hell,” “bitch,” and “ass” are audible, while curses like “f--k” and “s--t” are bleeped.
  • The logos for Russell’s many business ventures under the umbrella of RUSH Communications are visible. Companies like Victoria’s Secret are frequently discussed. Apple computers are visible. Celebs like Tyson Beckford make appearances, while others like Donald Trump and Oprah are frequently audible on the phone or referenced.
  • Champagne, wine, and cocktail consumption is visible at social functions.

What's the story?

RUNNING RUSSELL SIMMONS introduces viewers to the women who help hip hop mogul and entrepreneur Russell Simmons run Rush Communications, the parent company for his numerous business ventures and charitable endeavors. It features Simmons’ executive assistants Simone Reyes and Christina Puljasaj helping him with his executive decisions while managing his professional and personal schedule. They bring on interns Ali and Sagen to help them with their work and to compete for a permanent position. Meanwhile notable professionals like Adair Curtis, Trisha Stone, and Piper McCoy also help him run different branches of his company.


Is it any good?

 

The show, which is produced by Simone Reyes, mixes orchestrated scenes of Simmons doing yoga, discussing philanthropic endeavors, and flirting with models with scenes of Simone and Christina running around and stressing over the details to make it all happen. The assistants also find themselves struggling with the interns, who seem more interested in having fun and acting inappropriately with celebrities than being helpful.
 
It’s interesting, but the overall show sends some conflicting messages. While most of the women featured appear successful, empowered, and in the center of an A-list world, much of what the executive assistants do is no different than the job of a glorified secretary who makes everything happen while her boss gets all the credit. Simmons’ womanizing ways don’t send a great message either. But it does offer a fair look at the amount of behind-the-scenes work it takes to make any major business successful.


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What families can talk about

  • Families can talk about the changing role of women in the workplace. Did you know that years ago women were only allowed to be teachers or secretaries, and had to quit their job when they got married? How have things changed over the years? 

  • Do you think that the executive assistants featured here are powerful
    women? Or do they just happen to be working for a powerful man? 

  • How realistic do you think this behind-the-scenes portrayal is?


This review was written by Melissa Camacho

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This review was written by Melissa Camacho
TV rating:TV-14
Network:Oxygen
Cast:Christina Puljasaj, Russell Simmons, Simone Reyes
Genre:Reality TV

This review was written by Melissa Camacho
 

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

 

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