Parents need to know that, like most reality shows, this one makes the most of personal conflict and nasty competitiveness. The designers' personalities range from sweet and ambitious to grumpy and backstabbing. Because the design business is focused on wealthy clients and expensive materials, the show inhabits an elite world. Parents may want to remind kids that most people can't afford the furniture or decorating expenses featured on the show.
Positive messages:Both good and poor sportsmanship are on display, with the latter getting more airtime. Competition brings out the worst in some players, with insults and backbiting popping up occasionally.
Language:Some mild expletives: "ass," "damn," etc.
Consumerism:Design, like fashion and fine food, is an elite business, and the focus is on luxury goods for wealthy clients. Lots of product tie-ins: GMC cars, LendingTree, Elle Décor magazine, Sleep Number beds, and Todd Oldham's designs.