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Tough Love

(Rated TV-14, Reality TV, Starring Steven Ward, Joann Ward, Where to watch: VH1, Online)
  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 15, age appropriate for kids over 18; suggested age 15.
  • Is it any good?

    2.0
  • Common Sense says

    Matchmaker boot camp mixes real advice and sexist messages.

Why We Rated This iffy for Ages 15–18

What to watch out for

  • Messages:

    The series offers some positive advice about feeling self confident and being assertive and positive. But it also has plenty of sexist messages about how men view women and what women have to do to attract them. Some of the women seem greedy, insecure, and/or desperate to "find a man." One contestant is nicknamed "The Ball Buster" for being too cold and potentially too aggressive. Not a lot of cast diversity. One contestant refers to an African-American male as being "chocolate," but she intends the comment to be positive.
  • Violence:

    The women often get defensive when they're being given advice, and catty arguments often break out among the contestants. One participant gets angry and starts breaking things.
  • Sex:

    Some strong innuendo, as well as some hugging and kissing. Some of the women like to wear tight, revealing bathing suits and/or blouses to get attention. One contestant is a former stripper (and is briefly shown swinging around a pole) and claims to have slept with at least 100 men. Men offering feedback about the women note which women they would "go to bed with" vs. "bring home to mom."
  • Language:

    Words like "hell," "ass," and "whore" and expressions like "OMG" and "that's retarded" are clearly audible. Curse words like "s--t," "f--k," and "dick" are bleeped.
  • Consumerism:

    The women are given Altell cell phones. Occasionally Los Angeles-area businesses like Allen-Edward Salon and Spa are prominently featured. Mark Warden drives a BMW. There are references to texting on an iPhone and to Google. The series is also a promotional vehicle for Steven Ward.
  • Drinking, drugs, & smoking:

    Visible consumption of wine, champagne, and cocktails.
 

What Parents Need to Know

About Tough Love

Parents need to know that this reality series -- in which a male matchmaker offers blunt advice to women desperate to be in a relationship -- sends sexist messages about both men and women and what they expect from each other when it comes to dating. It's also got all the other expected trappings of a reality show, including strong language (the worst is bleeped, but there's plenty that's not), catty arguing, drinking, and sexual innuendo. The series also serves as a promotional vehicle for the matchmaker and his services, and brands like Altell are prominently featured.

Did this review help you decide?

Families Can Talk About

  • Families can talk about how the media typically portrays dating and relationships. Do movies and TV shows create unrealistic and/or stereotypical representations of how people are supposed to look, feel, and act in order to meet someone special? Families can also discuss professional matchmaking. Did you know that some cultures still rely primarily on matchmakers to bring couples together?

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