I don't know why everybody hates it!!!! I love it! There are some outfit's that other parent's might think are not okay, but nothing too sexy. There are some scary scenes with magic, but for kids over 9, that's not a problem! I rate it iffy, because there are alot of parents that don't like stuff like Bratz, but I have no problem with my kid's watching it! We have a Trollz doll too! I also love the positive message of friendship!!!
The basis is a group of young teen Troll girls who go through normal teen issues while also going through the trials and tribulations of being magical creatures who fight the "dark side" with their magic. Each of the main girls has a very different personality and therefore lots of social situations can be explored. My daughter decided that being the "bossy, self-absorbed Ruby" was not who she wanted to be...she really identifies with Amythist who is more serious/studious.
Although this show could give examples of how to behave inappropriately, it is really about learning to deal with individual personalities in friendships.