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  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 8, age appropriate for kids over 11; suggested age 8.

  • Is it any good?

    2.0
  • Common Sense says

    Girls with a passion for fashion and nothing else.

Why We Rated This iffy for Ages 8–11

The good stuff

  • Educational value:

    None to speak of. You probably don't want your daughter to dress or act like these dolls.

What to watch out for

  • Messages:

    The girls care only about trivial things: clothes, makeup, and celebs.
  • Violence:

    Not an issue.
  • Sex:

    The characters have unrealistic bodies -- complete with tiny waists and huge lips -- that sexualize women and might give girls a skewed idea of what a "real" figure looks like.
  • Language:

    Not an issue.
  • Consumerism:

    The site is a vehicle for pimping their dolls, movies, music, TV show, and toys. They do want to sell their empire, after all, and it's a big one. The characters are all about consumerism -- shopping, buying, and so on.
  • Drinking, drugs, & smoking:

    Not an issue.

What Parents Need to Know

This review of Bratz was written by Heidi Kotansky

Parents need to know that the Bratz dolls are all about the next mall crawl, prom night, and slumber party. On this site -- which is as pro-consumerist as everything else connected to the dolls -- girls are encouraged to buy Bratz merch and revel in all things trivial, such as makeup and fashion accessories. The characters' unrealistic bodies (complete with tiny waists and huge lips) might give girls a skewed idea of what a "real" figure looks like. The Bratz virtual world (www.be-bratz.com) requires girls to buy a necklace/USB key, which comes with the $30 dolls, in order to play.

Families Can Talk About

Talk to your kids about the media in their life. We have more tools and tips that can help
  • Families can talk about the amazing marketing machine the Bratz creators have built. Do you think you can still have fun with the dolls without buying everything targeted at you? Families can also talk about whether the Bratz girls are accurate representations of real girls. Do most girls look like the Bratz, or do the dolls add to the pressure of being thin?
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More on Bratz

What’s the Story?

The Bratz divas are all about fashion -- with a preference for big clunky shoes, faux fur jackets, and navel-revealing tops. They have awesome accessories, too, and love to try on makeup. The only question is: How many ways can they get kids to buy something Bratz related? After clicking around this site, the answer is TONS! You can learn about or buy Bratz products on every page on the site, as well as find retailers who can sell them to you. The site does have some interactive games, but they mostly involve dress-up or makeup. Those who have registered for the club (it's free, but requires parental permission if you're under 18) can use more of the site's features, including playing some games and entering the virtual Bratz world.

Is It Any Good?

Little girls will enjoy the games (even if parents aren't thrilled by the messages they're sending), while bigger girls may prefer the few other games that require more skill. Also, it should be noted that you need to buy a physical doll ($30) to get a code to access the virtual world. Yes, Virginia, there is life beyond the hottest new eye shadow color, but your daughter won't learn about it here.

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Our Members Say

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Most Recent Reviews

  1. Kid Reviewer Age 5
    I rate this title on for age 5 and give it 3.0
    • My highlights are:
    • Positive messages

    i like it

  2. Kid Reviewer Age 5
    I rate this title off for age 17 and give it 1.0
    • My concerns are:
    • User content isn't age appropriate

    Girl Sites and Bratz and Trollz and Winx Club are more for like **** stars and even girl stuff

    boys, the girl stuff is a jail for D***S, go to craigslist instead(or hotwheels)

  3. I rate this title iffy for age 17 and give it 1.0
    • My concerns are:
    • Excessive consumerism

    commonsense media

    the term "commonsense media" is not allowed because people can see all that, so it's alright for 21 and up, not 20 and down! nene-never~~~~~~~~~~~~~!!!!!!!!1

  4. Kid Reviewer Age 9
    I rate this title on for age 13 and give it 5.0
    • My concerns are:
    • Inappropriate sexual content
    • My highlights are:
    • Safety isn't an issue

    i like it

  5. I rate this title on for age 2 and give it 5.0

    bratz is not bad

    it's just for girls.

  6. I rate this title iffy for age 2 and give it 5.0

  7. Kid Reviewer Age 12
    I rate this title on for age 6 and give it 5.0
    • My highlights are:
    • Educational

    7 and up is good

    love it

  8. Teen Reviewer Age 13
    I rate this title off for age 9 and give it 1.0
    • My concerns are:
    • Excessive consumerism
    • Negative message

    Really sterotypical

    At least Barbie shows girls that they can be anything they wan to be, and that girls weren't made to be dress-up dolls that obsess and make-up.

  9. Kid Reviewer Age 12
    I rate this title on for age 12 and give it 5.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • Positive messages

    maybe 12 and up

    It is a good game to play there is no bad stuff I would rate it pg

  10. Teen Reviewer Age 14
    I rate this title on for age 12 and give it 5.0
    • My highlights are:
    • Positive messages
    • Safety isn't an issue
    • User content is age appropriate

    i think brats.com is good for kids because its something smart and it keeps kids in there place so for all the parents and kids that read this brats.com is really ok for kids all ages in the world so you should let your kids get on to see what is about

  11. Kid Reviewer Age 10
    I rate this title on for age 8 and give it 5.0
    • My highlights are:
    • User content is age appropriate

    The best web$ite ever.

    i love it so much

  12. Teen Reviewer Age 15
    I rate this title off for age 11 and give it 1.0
    • My concerns are:
    • Inappropriate sexual content

    DEFFINETLY for no one

    The baby bratz wear thongs! i just do not want that for anyone!

  13. I rate this title off for age 9 and give it 1.0
    • My concerns are:
    • Inappropriate sexual content
    • Excessive consumerism
    • Negative message
    • User content isn't age appropriate

    worst rolemodels in the history of rolemodels!

    this site is terrible!! HATE IT!! These dolls are the worst rolemodels in the history of rolemodels!

  14. Kid Reviewer Age 12
    I rate this title iffy for age 10 and give it 1.0
    • My concerns are:
    • Negative message

    ...

    Bad, just bad. I liked the Bratz some time ago. Now I prefer Barbie.

  15. Kid Reviewer Age 8
    I rate this title on for age 7 and give it 5.0
    • My concerns are:
    • Safety is an issue

  16. Kid Reviewer Age 8
    I rate this title on for age 8 and give it 5.0
    • My concerns are:
    • Excessive violence
    • Inappropriate sexual content
    • Safety is an issue
    • My highlights are:
    • Educational
    • Positive messages

    VMDHFHF

    YEHFHXHSHWDJBSCBHCD V GGMZGFSCCX SCSV SVCGFGGDDF EHFVGDFGCGHDNMCJX NNCC CHDDGDBDGDGFEGDGD XVGXDGXSGD GSHSS SGSHD D DHDHXDJV NJF DHDHDYRYYYYYYYYGBV DYSHCHDGHD G BHLJKJK HFHDSHD D NNKNKB KGHJGMJBMBMBNKBHMBKBJBHN

  17. Kid Reviewer Age 10
    I rate this title on for age 9 and give it 5.0
    • My concerns are:
    • Excessive violence
    • Safety is an issue
    • My highlights are:
    • Positive messages

    deja chat line

    nuthin

  18. I rate this title off for age 2 and give it 1.0

    Dumb

    Bratz is too inapropriate to me. I absolutly HATE IT!!!!! They have big fat lips and ugly faces. :P BRATZ IS D-U-M-B!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! XP

  19. Teen Reviewer Age 16
    I rate this title on for age 2 and give it 1.0

    hi

    hi bratz comp.

  20. Teen Reviewer Age 13
    I rate this title on for age 11 and give it 5.0

    unprepared

    people care because they care how you fell what make you laughed and criey

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