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  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 8, age appropriate for kids over 11; suggested age 8.

  • Is it any good?

    2.0
  • Common Sense says

    Girls with a passion for fashion and nothing else.

Why We Rated This iffy for Ages 8–11

The good stuff

  • Educational value:

    None to speak of. You probably don't want your daughter to dress or act like these dolls.

What to watch out for

  • Messages:

    The girls care only about trivial things: clothes, makeup, and celebs.
  • Violence:

    Not an issue.
  • Sex:

    The characters have unrealistic bodies -- complete with tiny waists and huge lips -- that sexualize women and might give girls a skewed idea of what a "real" figure looks like.
  • Language:

    Not an issue.
  • Consumerism:

    The site is a vehicle for pimping their dolls, movies, music, TV show, and toys. They do want to sell their empire, after all, and it's a big one. The characters are all about consumerism -- shopping, buying, and so on.
  • Drinking, drugs, & smoking:

    Not an issue.

What Parents Need to Know

This review of Bratz was written by Heidi Kotansky

Parents need to know that the Bratz dolls are all about the next mall crawl, prom night, and slumber party. On this site -- which is as pro-consumerist as everything else connected to the dolls -- girls are encouraged to buy Bratz merch and revel in all things trivial, such as makeup and fashion accessories. The characters' unrealistic bodies (complete with tiny waists and huge lips) might give girls a skewed idea of what a "real" figure looks like. The Bratz virtual world (www.be-bratz.com) requires girls to buy a necklace/USB key, which comes with the $30 dolls, in order to play.

Families Can Talk About

Talk to your kids about the media in their life. We have more tools and tips that can help
  • Families can talk about the amazing marketing machine the Bratz creators have built. Do you think you can still have fun with the dolls without buying everything targeted at you? Families can also talk about whether the Bratz girls are accurate representations of real girls. Do most girls look like the Bratz, or do the dolls add to the pressure of being thin?
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More on Bratz

What’s the Story?

The Bratz divas are all about fashion -- with a preference for big clunky shoes, faux fur jackets, and navel-revealing tops. They have awesome accessories, too, and love to try on makeup. The only question is: How many ways can they get kids to buy something Bratz related? After clicking around this site, the answer is TONS! You can learn about or buy Bratz products on every page on the site, as well as find retailers who can sell them to you. The site does have some interactive games, but they mostly involve dress-up or makeup. Those who have registered for the club (it's free, but requires parental permission if you're under 18) can use more of the site's features, including playing some games and entering the virtual Bratz world.

Is It Any Good?

Little girls will enjoy the games (even if parents aren't thrilled by the messages they're sending), while bigger girls may prefer the few other games that require more skill. Also, it should be noted that you need to buy a physical doll ($30) to get a code to access the virtual world. Yes, Virginia, there is life beyond the hottest new eye shadow color, but your daughter won't learn about it here.

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Our Members Say

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Most Recent Reviews

  1. Teen Reviewer Age 14
    I rate this title off for age 11 and give it 1.0
    • My concerns are:
    • Inappropriate sexual content

    DEFFINETLY for no one

    The baby bratz wear thongs! i just do not want that for anyone!

  2. I rate this title off for age 9 and give it 1.0
    • My concerns are:
    • Inappropriate sexual content
    • Excessive consumerism
    • Negative message
    • User content isn't age appropriate

    worst rolemodels in the history of rolemodels!

    this site is terrible!! HATE IT!! These dolls are the worst rolemodels in the history of rolemodels!

  3. Kid Reviewer Age 11
    I rate this title iffy for age 10 and give it 1.0
    • My concerns are:
    • Negative message

    ...

    Bad, just bad. I liked the Bratz some time ago. Now I prefer Barbie.

  4. Kid Reviewer Age 7
    I rate this title on for age 8 and give it 5.0
    • My concerns are:
    • Excessive violence
    • Inappropriate sexual content
    • Safety is an issue
    • My highlights are:
    • Educational
    • Positive messages

    VMDHFHF

    YEHFHXHSHWDJBSCBHCD V GGMZGFSCCX SCSV SVCGFGGDDF EHFVGDFGCGHDNMCJX NNCC CHDDGDBDGDGFEGDGD XVGXDGXSGD GSHSS SGSHD D DHDHXDJV NJF DHDHDYRYYYYYYYYGBV DYSHCHDGHD G BHLJKJK HFHDSHD D NNKNKB KGHJGMJBMBMBNKBHMBKBJBHN

  5. Kid Reviewer Age 9
    Lives in Nevada
    I rate this title on for age 9 and give it 5.0
    • My concerns are:
    • Excessive violence
    • Safety is an issue
    • My highlights are:
    • Positive messages

    deja chat line

    nuthin

  6. Kid Reviewer Age 9
    Lives in California
    I rate this title off for age 2 and give it 1.0

    Dumb

    Bratz is too inapropriate to me. I absolutly HATE IT!!!!! They have big fat lips and ugly faces. :P BRATZ IS D-U-M-B!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! XP

  7. Teen Reviewer Age 15
    Lives in Michigan
    I rate this title on for age 2 and give it 1.0

    hi

    hi bratz comp.

  8. Kid Reviewer Age 12
    I rate this title on for age 11 and give it 5.0

    unprepared

    people care because they care how you fell what make you laughed and criey

  9. Teen Reviewer Age 14
    Lives in California
    I rate this title on for age 2 and give it 1.0

    BH

    IM

  10. Teen Reviewer Age 14
    Lives in California
    I rate this title on for age 2 and give it 1.0

    BH

    IM

  11. Adult Reviewer
    Lives in Tennessee
    I rate this title on for age 11 and give it 5.0

    i am 11 years old

    i am 11 years old

  12. Kid Reviewer Age 10
    Lives in Texas
    I rate this title on for age 9 and give it 5.0

    i happy im sad

    that is very good web sites

  13. Kid Reviewer Age 12
    Lives in New York
    I rate this title on for age 2 and give it 5.0

    kala101

  14. Teen Reviewer Age 16
    Lives in Georgia
    I rate this title on for age 0 and give it 5.0

  15. Adult Reviewer
    Lives in Illinois
    I rate this title off for age 0 and give it 0.0

  16. Kid Reviewer Age 11
    Lives in New York
    I rate this title on for age 0 and give it 5.0

  17. Kid Reviewer Age 11
    Lives in North Carolina
    I rate this title on for age 0 and give it 4.0

  18. Kid Reviewer Age 12
    Lives in Iowa
    I rate this title on for age 0 and give it 5.0

    I love Bratz!

    Barbies are so old Bratz are WAY BETTER! Just find something new to do it will be aswome and your site is so cool! P.S. Try to get BETA! It will so help!

  19. Teen Reviewer Age 16
    Lives in Michigan
    I rate this title off for age 0 and give it 0.0

  20. Kid Reviewer Age 12
    Lives in Tennessee
    I rate this title on for age 0 and give it 5.0

    A must-watch for a 10 yeay old.

    I think the bratz are good and positive role models for female children between the ages of 9-11.

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