Bratz.com
Girls with a passion for fashion and nothing else.
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Seen the site?
details
- URL: http://www.bratz.com/
- Entertainment Value: Medium
Parents need to know
Parents need to know that the Bratz dolls are all about the next mall crawl, prom night, and slumber party. On this site -- which is as pro-consumerist as everything else connected to the dolls -- girls are encouraged to buy Bratz merch and revel in all things trivial, such as makeup and fashion accessories. The characters' unrealistic bodies (complete with tiny waists and huge lips) might give girls a skewed idea of what a "real" figure looks like. The Bratz virtual world (www.be-bratz.com) requires girls to buy a necklace/USB key, which comes with the $30 dolls, in order to play.
Families can talk about the amazing marketing machine the Bratz creators have built. Do you think you can still have fun with the dolls without buying everything targeted at you? Families can also talk about whether the Bratz girls are accurate representations of real girls. Do most girls look like the Bratz, or do the dolls add to the pressure of being thin?
Families can talk about the amazing marketing machine the Bratz creators have built. Do you think you can still have fun with the dolls without buying everything targeted at you? Families can also talk about whether the Bratz girls are accurate representations of real girls. Do most girls look like the Bratz, or do the dolls add to the pressure of being thin?
Message
Social Behavior:
The girls care only about trivial things: clothes, makeup, and celebs.
Consumerism:
The site is a vehicle for pimping their dolls, movies, music, TV show, and toys. They do want to sell their empire, after all, and it's a big one. The characters are all about consumerism -- shopping, buying, and so on.
Drugs/Alcohol/Tobacco:
Educational Value:
None to speak of. You probably don't want your daughter to dress or act like these dolls.
Violence
Sex
The characters have unrealistic bodies -- complete with tiny waists and huge lips -- that sexualize women and might give girls a skewed idea of what a "real" figure looks like.
Language
Common Sense says
What's the story?
Reviewed by Heidi Kotansky
The Bratz divas are all about fashion -- with a preference for big clunky shoes, faux fur jackets, and navel-revealing tops. They have awesome accessories, too, and love to try on makeup. The only question is: How many ways can they get kids to buy something Bratz related? After clicking around this site, the answer is TONS! You can learn about or buy Bratz products on every page on the site, as well as find retailers who can sell them to you. The site does have some interactive games, but they mostly involve dress-up or makeup. Those who have registered for the club (it's free, but requires parental permission if you're under 18) can use more of the site's features, including playing some games and entering the virtual Bratz world.
Is it any good?
Little girls will enjoy the games (even if parents aren't thrilled by the messages they're sending), while bigger girls may prefer the few other games that require more skill. Also, it should be noted that you need to buy a physical doll ($30) to get a code to access the virtual world. Yes, Virginia, there is life beyond the hottest new eye shadow color, but your daughter won't learn about it here.
Nuts and bolts
- Playability: Easy
- Graphics: Anime-like cartoons, video, photos
Other choices
Parents and kids say
All Reviews
There are 23 reviews.
Adult Reviews
There are 3 reviews.
What do your kids do online?
Surf
34%
Homework and research
19%
Download music
10%
Chat with friends
37%
132 votes