Parents need to know that the site features small "Ad Alert" graphics throughout. Hershey's says, "'Ad Alert' is our way of telling you that the website you're viewing may be trying to sell you something. If you are under the age of 18, always get permission from your parent or guardian before you make a purchase or even submit any information about yourself online. Thanks!" There's also a link to a branded merchandise store where aficionados may purchase food, apparel, and gifts.