Quiksilver (http://www.quiksilver.com)

common sense media says

Clothing brand site has Xtreme cross promotion.


parents & educators say

What parents need to know

Parents need to know that this site is about promoting the Quiksilver brand. Most of the content is fine for kids, although one of the athletes interviewed gets a little graphic, citing his "girlfriend's g-spot" as one of his favorite "local spots," and lists "chronic masturbation" among his favorite hobbies. There are also photos featuring alcohol and girls in bikinis. The site's privacy policy says that it doesn't collect information from users under 13, but the registration page (which requires only an email address and birth date) doesn't seem to prevent younger users from registering. Registration is just for receiving site updates -- there's no chat or social networking. There are many links to outside Web sites, including e-commerce sites.

Educational value: Not applicable.
Positive messages: Not applicable.
Violence: Not applicable.
Sex: Some sexual comments -- about chronic masturbation and find the g-spot -- in athletes' profiles.
Language: Not applicable.
Consumerism: The site is all about promoting the brand: selling its gear, publicizing its events, and showcasing the athletes it sponsors.
Drinking, drugs, & smoking: A few photos show wine and beer at events.

More on Quiksilver

What to talk about

Talk to your kids
Families can talk about how companies use celebrities and "lifestyles" to promote their products. Our Selling to Kids can help get the discussion going with some good questions.

Is it any good?

Is it any good?
 
The bottom line? Some decent content; a ton of cross promotion.

This review was written by Susan Yudt
 
 

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age