Alloy

 Review

Common Sense Media says

Celebs and shopping dominate fun but shallow teen site.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

Not yet rated

Kids say

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What parents need to know

Parents need to know that this ad-heavy site encompasses entertainment news, social networking, and lots of shopping -- there's an online store that sells clothes and accessories. The celebrity and fashion content is generally OK for pre-teens, but bad language and sexual topics sometimes pop up on the message boards. The site's tone can be a bit obnoxious in spots.

  • Some fashion features make fun of "bad" clothing choices. User comments and message board discussions are a mixed bag -- some are friendly, some rude.
  • Not applicable.
  • There's some sexual slang and sexual topics on the messages boards.
  • Four-letter words are censored in profiles, comments, and message boards. Some sexual slang words slip through on the message boards.
  • The store is prominently featured throughout the site. There are lots of ads, cross-promotions, and product pushes in editorial content.

What's it about?

Fashion and gossip take center stage at ALLOY, an entertainment site created by the media and marketing giant of the same name. (The company produces teen-targeted books, magazines, movies, and more.) Interactive features like polls, quizzes, and games put a multimedia spin on traditional teen-mag topics like style, relationships, and horoscopes. Users can create profiles, find friends, and discuss issues on the message boards. There's also an online store that sells clothes and accessories.


Is it any good?

 

Packed with content, Alloy could keep some teens entertained for hours with its interactive elements and endless stream of celebrity gossip and fashion features. That said, it's a pretty shallow site that's sometimes too snarky for its own good. "Oh No She Didn't!" rips on unsuspecting strangers who've allegedly committed crimes of fashion and encourages readers to weigh in on a scale from "eww" to "of course." The entertainment features -- including interviews with both A-listers and up-and-coming artists -- are a better option.


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What families can talk about

Families can talk about the features that focus on "bad" fashion. Who decides what's "in" or "out?" What would you do if you liked something that wasn't in style or that your friends said wasn't cool? Where's the line between harmless fun and mean-girl behavior when it comes to evaluating style choices? Read our tips for battling stereotypes


This review was written by Susan Yudt
Kid, 13 years old
February 17, 2011
 
I love it!

Flag as inappropriate 
Parent of 9 year old
January 31, 2011
 
A Shame
Why on earth would you name an obviously 100% commerical promotional website that pays teens to get their shopping opinions as one of the top Websites of the Decade??? How can you possibly think parents or other visitors will take you seriously in even giving this website the attention it so richly doesn't deserve?

Flag as inappropriate 

This review was written by Susan Yudt
This review was written by Susan Yudt

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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