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  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 11, age appropriate for kids over 14; suggested age 12.
  • Is it any good?

    3.0
  • Common Sense says

    Celebs and shopping dominate fun but shallow teen site.

Why We Rated This iffy for Ages 12–14

The good stuff

  • Educational value:

    Not an issue.
 

What to watch out for

  • Messages:

    Some fashion features make fun of "bad" clothing choices. User comments and message board discussions are a mixed bag -- some are friendly, some rude.
  • Violence:

    Not an issue.
  • Sex:

    There's some sexual slang and sexual topics on the messages boards.
  • Language:

    Four-letter words are censored in profiles, comments, and message boards. Some sexual slang words slip through on the message boards.
  • Consumerism:

    The store is prominently featured throughout the site. There are lots of ads, cross-promotions, and product pushes in editorial content.
  • Drinking, drugs, & smoking:

    Not an issue.
 

What Parents Need to Know

About Alloy

Parents need to know that this ad-heavy site encompasses entertainment news, social networking, and lots of shopping -- there's an online store that sells clothes and accessories. The celebrity and fashion content is generally OK for pre-teens, but bad language and sexual topics sometimes pop up on the message boards. The site's tone can be a bit obnoxious in spots.

Did this review help you decide?

Families Can Talk About

  • Families can talk about the features that focus on "bad" fashion. Who decides what's "in" or "out?" What would you do if you liked something that wasn't in style or that your friends said wasn't cool? Where's the line between harmless fun and mean-girl behavior when it comes to evaluating style choices? Read our tips for battling stereotypes

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