Parents need to know that the cute, entertaining dog animations that frame every screen may be a little distracting for some kids. Although the site looks like it's for very young children, the issues discussed are for older kids: medical and product experimentation on animals, vivisection in schools, and animal cruelty in circuses.
It looks like a copy of PETA, but more for kids. Mature kids. Kids that understand what is RIGHT and what is WRONG for animals. I think I'd enjoy it immensely.