at15 (http://at15.com/)
common sense media says
Retailer's charity site means well, but offerings are thin.
parents & educators say
What parents need to know
Parents need to know that this site from retail giant Best Buy is a place where teens earn points that they can later give to Best Buy's featured charities. In other words, teens get power over Best Buy's charitable donations. There are also contests and information on scholarships. Overall, this site is clean with no inappropriate content but there aren't very many games and activities and teens may lose interest in a site meant to keep them coming back for points. Best Buy states that the site is only for teens ages 13-18.
Educational value:
Shows teens that they can get make a difference and that there are groups and organizations that they can join to help make the world a better place.
Violence:
Not applicable.
Sex:
Not applicable.
Language:
Not applicable.
Consumerism:
The site is part of retailer Best Buy's Web site. There are links to Best Buy and other external sites, but there is no product advertising.
Drinking, drugs, & smoking:
Not applicable.
Privacy & safety:
The site explicitly states that it is not for anyone under the age of 13. Site registration requires only an email address, name, and birthdate. Registered users get profile pages where they can post a picture and personal information.The lack ofinformation on forum moderators means that parents should monitor teenswho use the forums and they should make sure that kids know not to givepersonal information to other forum posters.
No parental controls and the registration process bypasses parents altogether.
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