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  • Is it age appropriate?

    About our ratings

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    Not age appropriate for kids under 6, age appropriate for kids over 8; suggested age 8.

  • Is it any good?

    4.0
  • Common Sense says

    Safe virtual world is still about buying stuff.

On this site kids can:   chat, do activities, play in a virtual world
updated 09.13.09

Why We Rated This on for Ages 8 and Up

The good stuff

  • Educational value:

    Not an issue.
  • User-created content:

    Not an issue.

What to watch out for

  • Messages:

    The site promotes fashion, shopping, the color pink, and other stereotypical girl pursuits. In contrast to some other girl-oriented sites, it doesn't offer any empowering messages that would lead girls to value themselves outside of the world of beauty and fashion, i.e. anything that requires brain power.
  • Violence:

    Not an issue.
  • Sex:

    Not an issue.
  • Language:

    Not an issue.
  • Consumerism:

    Girls must own a Barbie Girl MP3 player ($60) in order to have access to certain things on the site such as adopting a pet and Secret B Chat. Kids can also play games to earn virtual money. There are opportunities to spend real cash on products (although you have to be 18 to do so). The V.I.P. section costs $6 a month or $36 for six months.
  • Drinking, drugs, & smoking:

    Not an issue.

How safe is it?

  • Personal privacy:

    The site has sound privacy rules designed to prevent girls from revealing their identities.
  • Online interaction:

    Three levels of chat offer various levels of restricted, safe chat. The site is well moderated.
  • Parental controls:

    The site makes a strong effort to work with parents and give them a lot of control over their kid's account. Parents can update their daughter’s account, manage their daughter’s chat status, receive email updates on new features, and create a Smart Pact that lets you create household rules on computer usage.

What Parents Need to Know

This review of BarbieGirls was written by Dana Cotter

Parents need to know that Mattel has gone to great lengths to make this girl-centric world a safe place to be. Chatting is monitored and special filters in the public rooms prevent personal information from being shared. The bad part is that girls are encouraged to embrace all things Barbie from fashion/beauty (choose an avatar's hair, eyes, clothes, and accessories), consumerism (go shopping), and home décor (pick a room's bed, walls, and furniture). Many of the goodies available online to girls who earn B bucks (virtual money) and a secret chat with preapproved friends are only unlocked with the Barbie MP3 player ($60 to buy). Though no ads are shown on this site, girls can earn B bucks or special codes by purchasing (with real cash) more Barbie products.

Families Can Talk About

Talk to your kids about the media in their life. We have more tools and tips that can help
  • Families can talk about whether Barbie is a true representation of a girl. Do most girls look like Barbie? Families can also discuss the importance -- or lack thereof -- of being trendy and always having a new outfit to show off. Is it important to run out and buy the new hip shirt or pair of pants?
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More on BarbieGirls

What’s the Story?

This Mattel-operated site is your girl's one-stop-Barbie-shop where she can create her own avatar, design her own room, chat with friends, and play games. To join BARBIEGIRLS.COM, all you have to do is choose a screen name and password. Using the site is free, though many of the areas and goodies for sale using B bucks (virtual cash) are only available for girls who have a Barbie Girl MP3 ($60). The site has two kinds of chat: B Chat and Secret B Chat. Anyone can participate in B Chat. Secret B Chat is a way for friends to chat in their own rooms; they gain access to this feature when they dock their Barbie Girl MP3 at each others' computers. Mattel monitors both types of chat and applies sophisticated filters to keep chatting safe and friendly. Each member can also send and receive mail from other members.

Is It Any Good?

Mattel has gone to great lengths to make this girl-centric world a safe place to be. Chatting is monitored and special filters in the public rooms prevent personal information from being shared. The bad part is that girls are encouraged to embrace all things Barbie such as fashion/beauty (choose an avatar's hair, eyes, clothes, and accessories), consumerism (go shopping), and home décor (pick a room's bed, walls, and furniture). Many of the goodies available online to girls who earn B bucks (virtual money) and a secret chat with preapproved friends are only unlocked with the Barbie MP3 player ($60 to buy). Though no ads are shown on this site, girls can earn B bucks or special codes by purchasing (with real cash) more Barbie products.

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Our Members Say

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Most Recent Reviews

  1. Teen Reviewer Age 16
    I rate this title off for age 14 and give it 1.0
    • My concerns are:
    • Negative message

    Awful,Barbie!

  2. Teen Reviewer Age 13
    I rate this title off for age 13 and give it 3.0
    • My concerns are:
    • Inappropriate sexual content

    its dumb cuz boy are starting to get on there.....and find girls to tlk 2 its very crazy & v.i.p thing to dumb to. u cant to nun cant be nun for nun i think thts not right but here is a other sites tht are good to www.meez.com/home.dm? //www.cartoondollemporium

  3. Kid Reviewer Age 11
    I rate this title on for age 12 and give it 5.0
    • My concerns are:
    • Negative message
    • My highlights are:
    • Educational
    • Safety isn't an issue
    • User content is age appropriate

    good and perfect for your gils:)

    i love it.my kids like to play with barbie and you all,what waiting for?

  4. Kid Reviewer Age 11
    I rate this title on for age 12 and give it 5.0
    • My concerns are:
    • Negative message
    • My highlights are:
    • Educational
    • Safety isn't an issue
    • User content is age appropriate

    good and perfect for your gils:)

    i love it.my kids like to play with barbie and you all,what waiting for?

  5. Kid Reviewer Age 10
    I rate this title on for age 9 and give it 5.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • User content is age appropriate

    i love it but it shouldn't have v.i.p's because some pepole might need stuff but it is only for v.i.p's so i don't like that from sian-louise nation

  6. I rate this title off for age 12 and give it 2.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • Safety isn't an issue

    Gets boring

    Unlike Club penguin, new events such as clothes or plays don't often happen so it get's boring after a while. Wish there was better clothing and it was less persuasive to become a "V.I.P".

  7. Kid Reviewer Age 10
    I rate this title on for age 7 and give it 1.0
    • My concerns are:
    • Safety is an issue
    • User content isn't age appropriate

    Pretty Dull...

    It's not a fun website for top 2 reasons: 1: All they talk about is clothes and fashion 2: You have to get this membership to really do anything

  8. Teen Reviewer Age 17
    I rate this title iffy for age 9 and give it 2.0
    • My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Negative message
    • Safety is an issue

    it's a waste of time & $$$$$

    I think it's a stupid website because you can bearly do anything because you have to be a vip to do almost everthing (i should take out the almost). + you have to have MP3 players and codes to do everything too. I liked the old barbieworld better. Who ever thought of this v.i.p thing needs to DELETE IT. RIGHT NOW!

  9. I rate this title on for age 5 and give it 2.0
    • My concerns are:
    • Excessive consumerism
    • My highlights are:
    • Safety isn't an issue

    Perfect for people who want to buy the membership

    To me just horrrible. Here's a list. 1. It basically tells you that you NEED to get a membership to have fun. 2. Things you get to do on this site. Shop, pre-selected messages, games. If you aren't a VIP 3. Sooner or later you'll get sick of all the advertising. Seriously this game is revolving all about to buy membership and make mattel more richer.

  10. Kid Reviewer Age 10
    I rate this title iffy for age 13 and give it 3.0
    • My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Negative message

    good for 13 and older

    there are boys who go on this website who try to find girls to ''go out'' withand sometimes they pretend to have sex

  11. Kid Reviewer Age 10
    I rate this title iffy for age 13 and give it 3.0
    • My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Negative message

    good for 13 and older

    there are boys who go on this website who try to find girls to ''go out'' withand sometimes they pretend to have sex

  12. Kid Reviewer Age 10
    I rate this title iffy for age 13 and give it 3.0
    • My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Negative message

    good for 13 and older

    there are boys who go on this website who try to find girls to ''go out'' withand sometimes they pretend to have sex

  13. Kid Reviewer Age 8
    I rate this title on for age 8 and give it 3.0
    • My concerns are:
    • Excessive violence
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Safety is an issue
    • My highlights are:
    • Educational
    • User content is age appropriate

    membership

    cool but i wish that membership vvas free

  14. Kid Reviewer Age 10
    I rate this title on for age 10 and give it 4.0
    • My concerns are:
    • Negative message
    • My highlights are:
    • User content is age appropriate

    kind

    i love it.....

  15. I rate this title on for age 7 and give it 5.0
    • My concerns are:
    • User content isn't age appropriate
    • My highlights are:
    • Positive messages

    NO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! .. .........................................

  16. I rate this title on for age 0 and give it 0.0

  17. I rate this title on for age 7 and give it 5.0
    • My concerns are:
    • Safety is an issue
    • My highlights are:
    • Positive messages

    LOVE

    I LOVE IT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  18. I rate this title on for age 8 and give it 1.0
    • My concerns are:
    • Excessive consumerism

    Just a Big Bowl of Poo

    All about buying stuff; basically you have to be a V.I.P to do anything...Lame.

  19. Kid Reviewer Age 11
    I rate this title iffy for age 11 and give it 5.0
    • My concerns are:
    • Inappropriate sexual content
    • Inappropriate language
    • Excessive consumerism
    • Drinking, smoking, or drug use
    • Negative message
    • Safety is an issue
    • User content isn't age appropriate
    • My highlights are:
    • Educational
    • Positive messages

  20. Teen Reviewer Age 15
    I rate this title on for age 6 and give it 1.0
    • My concerns are:
    • User content isn't age appropriate
    • My highlights are:
    • Educational
    • Positive messages
    • Safety isn't an issue

    bring back the older one

    I do not like the new one because if you are not a v.i.p you can not do anything and i do not think that is fair to the rest of the people who can not afford it and who do not want it so i think you should bring back the old ways! and i like thay way you have made it safe thats a good idea but not the v.i.p thing you have been doing soo get it changes back so other peope can play please thanks !

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